Head of Brand and Content Marketing

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

• Work within a highly dynamic business with the energy and style of a start-up
• Be part of building a business that is launching new products and events at scale
• Grab an opportunity to accelerate your career and make a real impact.

The Opportunity

We are appointing a Head of Brand and Content to drive our Brand and Content marketing pillar forward within our technology portfolio, which currently consists of four events. The marketing structure within the organisation consists of 5 pillars we have identified to successfully drive our marketing activities.

The Brand and Content marketing pillar will focus on elevating our brands within our technology portfolio, to drive brand engagement and awareness and to grow audience engagement. The team will implement digital best practices, own content development and strategy across the digital marketing ecosystem, and enhance audience engagement through all digital touchpoints.

The Role

The Head of Brand and Content leads the team with the technology portfolio of our business, in collaboration with Head of Attendee Marketing, and commercial team. Reporting to Marketing Director, the Head of Brand and Content will be a key player to deliver an excellent brand experience across all touchpoints, focusing on audience development, growing and engaging our audience through the new brand, brand marketing, content marketing, organic social and PR.

The successful candidate will be responsible for setting up this new pillar alongside a team of experienced managers and specialists and driving the rebrand activity to enable success. The objective is to exploit digital channels and deliver successful content marketing strategies to identify new audiences, develop new digital propositions, and create robust test and learn programs. This role comes with measurable revenue objectives, constantly testing, innovating and sharing recommendations with the team.

WHAT YOU’LL BE DOING:

• As well as leading the brand and content team you will be working closely with the Marketing Director and Head of Attendee Marketing.
• Lead brand, content, and PR initiatives.
• Govern and standardise our brands across the portfolio and events.
• Own the portfolio tech brands and act as the voice of the brands.
• Collaborate with content and editorial teams, digital marketing, and commercial marketing to grow audiences and increase brand engagement.
• Develop and lead cross-brand messaging and campaigns.
• Manage the main portfolio tech websites and spearhead TOF activity for multi-product benefit.
• Oversee PR activity and PR agency support across portfolio.
• Create effective agency partnerships to deliver award-winning brand campaigns.
• Develop and manage organic social media presence.
• Foster and promote team development and progression within the dedicated brand and content vertical.
• Act as a change management ambassador.
• Work closely with our Senior Leadership Team, the marketing and sales teams, and external partners and stakeholders.
• Drive innovation and excellence in content creation and delivery.
• Manage the resources for the dedicated brand and content vertical.
• Ensure strategic marketing objectives are met by optimising content/TOF initiatives.
• Work with teams to develop, manage and oversee the execution of new strategic, data-driven marketing plans.
• Work with event marketers towards achieving ambitious KPIs.
• Analyse and report trends over time and use these insights to build strategic enhancements.
• Enhance customer journeys and product engagement.
• Grow the presence, engagement levels, and value of our social media channels.
• Collaborate with event marketers to maximise impact of PR as a performance channel.
• Curate relevant supporting documents.
• Share case studies and build best-in-practice audience development initiatives.
• Lead brand and portfolio initiatives.
• Own and constantly evolve the main websites within the portfolio.
• Increase engagement metrics of audiences.
• Lead the portfolio’s sustainability positioning and campaign delivery.
• Develop beneficial and impactful relationships with partners.
• Serve as the voice of the technology brands.

WHAT IS REQUIRED:

• The individual needs to be analytical and data-oriented with a history of driving growth.
• Acting as the voice of the brand.
• Working hand in hand with our content and editorial teams.
• You have proven experience and success in leading brand and content strategy.
• You have excellent leadership and management skills.
• You have strong communication and influencing skills.
• You have a deep understanding of the tech and event industry.
• You have a passion for creating engaging content.
• You have a data-driven and customer-centric approach.
• You have a creative and innovative mindset.
• The know-how to develop new digital propositions.
• A solid understanding of all digital channels.
• The gravitas to be the brand expert in the room.
• An analytical thinker who can get the best out of in-house data analysts.
• A results-driven mindset with a proven track record in delivering commercial success.
• The understanding of the digital marketing ecosystem.
• You will be a lifelong learner interested in innovative technologies.
• Potential overseas travel on an ad hoc basis.

WHAT GOOD LOOKS LIKE:

• An agency or client-side background.
• Experienced leader with a strong understanding of motivating teams.
• Experience of building and sustaining meaningful client partnerships.
• C-suite client management experience.
• Experience in building a brand's online presence.
• Results-driven – creation of and delivery against business plans.
• Excellent communication skills.
• Confident working autonomously.
• Excellent presentation skills.
• Experience in multiple industry sectors, B2B experience is a must.
• Experience of Martech solutions would be useful.
• 10+ years of relevant brand and digital marketing experience.

Core Benefits:

• Medical Insurance for individual and family.
• Annual leave – 25 days or 28 days (for senior managers).
• School fees contribution for managers and above.
• Wellbeing Benefits.
• Remote working on Sundays.
• Working anywhere – 1 month every year.
• Family visa costs (up to a max of three children).
• Individual annual flight allowance (Expat only).

International Relocation Package:

• Paid flight to Riyadh (for you and your dependents).
• 60 days accommodation or suitable serviced apartment from your arrival date.
• SAR 2,500 towards shipping goods/excess baggage costs.

Local Relocation Package:

• Paid flight to Riyadh (for you and your dependents).
• 30 days accommodation or suitable serviced apartment from your arrival date.
• SAR 2,500 towards shipping goods/excess baggage costs.

*If eligible