Group Digital Marketing Assistant Manager (Fairmont, Raffles)

Company Description

Makkah Clock Royal Tower, A Fairmont Hotel, is located only a few steps away from the Masjid Al Haram and the Holy Kaaba. This 76-story hotel, one of the world's tallest, is the focal point of the Abraj Al Bait Complex, part of the King Abdul Aziz Endowment Project, and is the iconic symbol of hospitality in the Holy City. The hotel's authentic hospitality is seen throughout 1650 guest rooms and suites that are thoughtfully and elegantly appointed with extravagant amenities and five-star services that allow for peaceful reflection and repose.

Raffles Makkah Palace promises the exceptional standards inherent in the Raffles name and is enhanced by Arab hospitality values. Raffles Makkah Palace offers 214 Suites & duplex Villas with breathtaking views of the Masjid Al Haram, the Holy Kaaba, and the city. The hotel combines the best of local cuisine and international dishes in each of its four outlets, creating a unique and welcoming atmosphere in this divine setting. Guests can also indulge and immerse themselves in a relaxing sensory experience in our world-renowned spa and fitness center or hold high-powered business gatherings in any of our state-of-the-art meeting rooms.

Job Description

Reports to: Group Digital Marketing Manager. The Group Digital Marketing Assistant Manager will oversee digital marketing strategies for Makkah Clock Royal Tower and Raffles Makkah Palace. This role focuses on SEM (SEO, SEA), social media, and digital analytics, contributing to one of Saudi Arabia's top marketing teams. The ideal candidate should excel in running parallel campaigns across marketing funnels, optimizing strategies using data, and have a strong understanding of social media algorithms. Collaboration with the e-commerce team for website and platform updates is also required. A background in digital projects, startups, or entrepreneurship is essential.

Key Responsibilities

• Digital Marketing Strategy and Execution:
  Develop and implement SEO, SEA, and social media strategies, optimizing keywords, tags, and hashtags to maximize organic discovery and AI-driven content promotion.
• Conduct thorough keyword research and collaborate with the PR & Communications and Marketing teams to create keyword-driven content.
• Create meticulously planned content calendars together with Digital Marketing Managers and PR & Communications, tailored to each social media platform, and ensure the posting schedule aligns with strategic goals for engagement and growth.
• Manage parallel campaigns across different stages of the marketing funnel for maximum performance and engagement.

• Collaboration with E-Commerce and Web Teams:
  Work closely with the e-commerce team to optimize brand.com performance and boost conversions.
  Collaborate with front-end and back-end engineers, as well as UX designers, to continuously improve user experience and conversion rates.

• Data-Driven Decision Making:
  Use tools like Google Analytics, SEMrush, and Ahrefs to analyze campaign performance and optimize strategies based on real-time data insights.

• Research and Trend Analysis:
  Stay updated on social media algorithms, SEO trends, and industry best practices.
  Experiment with new tools and techniques to uncover effective digital marketing strategies.
  
  

Qualifications
Education:

• Bachelor's degree in digital marketing, Data Science, Information Technology, or a related field.
• Completion of relevant courses in marketing, digital marketing, and technical areas such as SEO, coding, and data analysis is highly preferred.
  
  

Experience

• 3-5 years of digital marketing experience, focusing on SEO, SEA, SEM, and social media.
• 7+ years of continuous involvement inside projects, startups, or entrepreneurial initiatives.
• Proven experience in building digital communities and managing digital campaigns.
• Successful examples of marketing on X.com (formerly Twitter), Snapchat, and TikTok are highly preferred.
• Experience with game design, After Effects, Premiere Pro, and Photoshop is an asset.
• Web3 marketing experience is a plus.
• Tech startup co-founder experience is highly preferred.
• Familiarity with agile methodologies and project management tools.
• Extensive gaming experience across genres is a bonus.
• Requirement: The candidate must have grown an Instagram or TikTok page to over 10,000 followers organically and be able to document the process.
  
  

Additional Information
Why work for Accor

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By joining Accor, every chapter of your story is yours to write, and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/. Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS