Exhibition Director

Exhibition Director

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG! Building on the success of record-breaking tech event, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic brands to the Kingdom of Saudi Arabia, including the award-winning cyber-security event, as well as establishing Saudi-born brands, such as 24 Fintech, the largest debut Fintech event in history & the region's premier meeting place for the fintech & financial services community.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

The Exhibition Director is responsible for overall event delivery, collaborating with the event team to plan and execute events in line with strategic plans, brand guidelines and within budget. They will lead the achievement of event targets through effective team management and coordination with the senior event management team and identify opportunities for event growth as well as increasing revenue. The Brand Director will develop innovative ideas for event features and content to attract and enhance visitor/exhibitor experience. Effective people management practices are expected in order to drive continuous performance and results.

Job Summary/Responsibilities Key Performance Indicators

Achievement of event targets in accordance with event budget. Regular communication & reporting of progress and results to the senior management team. Visible team management and leadership (e.g., Objective setting, training assessments, coaching, feedback and appraisals). Demonstration of event growth including increasing visitors, exhibitors and non square meter sales. Development/enhancement of event features and content to achieve & improve visitor/exhibitor satisfaction ratings.

Main Duties & Responsibilities:

1. EVENT MANAGEMENT
   • Develop the event strategy in conjunction with the senior management.
   • Transferring the strategic objectives into tactical plans and leading the execution of these across sales, marketing, content, and operations.
   • Support the design and delivery of outstanding customer experience, creating innovative and interactive experiences.
   • Ensure that the planned exhibition growth and targets are achievable with available resources.
   • Create event content and features with the team that will ensure longer term visitor interest and or commercial success.
   • Provide accurate and timely reporting of event KPI’s and forecasts.
   • Provide market, competitor, product & visitor intelligence.
2. EXHIBITION FINANCE AND ACCOUNTING
   • P&L responsibility; control and manage exhibition costs within budget through monthly reviews with team members.
   • Liaise with the finance team to ensure compliance with event budget; track and document all revenue and cost transactions.
3. CONFERENCE
   • Oversee content development in conjunction with the Conference Director.
   • Ensure fresh and innovative content is being developed to elevate the show.
   • Involved in conference themes, strategy and positioning to ensure alignment with the overall exhibition.
   • Overseeing speaker logistics team, executing VVIP service for international speakers.
4. EXHIBITION SALES
   • Collaborate closely with event sales lead to recommend and implement agreed sales strategy including territory and account planning.
   • Monitor sales performance and tracking vs. forecasts closely to anticipate changes compared to forecasting.
   • Deliver agreed revenue targets by value and volume.
5. EXHIBITION MARKETING
   • Work directly with the Marketing Director to contribute to the marketing strategy and oversee the execution of marketing plans and schedules in collaboration with the event marketing team.
   • Position the event as an international leader with a focus on building the brand.
   • Work closely with the marketing team to deliver global marketing campaigns and working with local partners to achieve significant visitor growth YOY.
   • Monitor marketing activities and ensure they are executed on time and in-line with marketing plans.
6. EXHIBITION OPERATIONS
   • Continually liaise with Operations Department with respect to floor plans and ensure client requirements are maintained.
   • Be responsible for and ensure compliance with company Health and Safety standards.
   • Ensure logistics plans are adhered to and execution is achieved within the agreed timeline.
   • Assist and provide support to the Operations team onsite, pre-during and post event.
7. FEATURES / ACTIVATIONS / SPECIAL EVENTS
   • Generating ideas for innovative features or special events which will meet the needs and pain points of the customers at heart.
   • Attracting international investors through a dedicated investor program.
   • Special events running in conjunction with the show, such as gala dinners, investor dinners, experiential elements to enhance exhibition.
8. REPORTING
   • Ensure timely reporting to ensure any issue areas are identified.
   • Complete weekly reporting structure with the event management team.
   • Prepare monthly project reports to be presented to Group Director.
   • Prepare annual event budgets and forecasts.
9. PEOPLE MANAGEMENT AND LEADERSHIP
   • Create an environment which encourages teamwork and collaboration.

Qualifications

Minimum Educational Level:

Educated to degree standard in a business or event management field.

Background Knowledge, Skills & Experience:

Experience and background in Fintech is mandatory. Significant experience in a senior role within the exhibitions/consumer/brand sector. Extensive people management skills and experience. Experience with working in a pressured working environment. Speaks and writes clearly and fluently in English at all levels. Proficient in the use of Advanced MS Office including intermediate/advanced Word, PPT, Excel. Thorough understanding of regional business culture. Good understanding of the regional consumer market.

Additional Information

Core Benefits:
Medical Insurance for individual and family. Annual leave – 25 days or 28 days (for senior managers). Manager and above, School fees contribution, 40,000 SAR per child per year, up to a max of three children. Wellbeing Benefits. Remote working on Sundays. Working anywhere – 1 month every year, or for senior managers and above, 2 months every year.

Additional Expat Benefits Only:
Paid visa costs – individual and family up to a max of three children. Paid flight to Riyadh (for you and your dependents). 60 days accommodation or suitable service.