Digital Marketing Lead

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Lead who will oversee the entire digital marketing strategies, coordinating different teams, managing budgets, and executing various digital marketing campaigns that align with business goals. This role requires a strategic thinker with strong leadership skills, a deep understanding of digital marketing trends and technologies, growth hacking, performance marketing, brand storytelling, content creation, and data-driven marketing. The ideal candidate will have a proven track record of managing successful digital marketing campaigns and a passion for staying ahead of industry trends.

KEY ACCOUNTABILITIES & ACTIVITIES, include, but are not limited to, the following:

1. Strategic Planning
2. Campaign Management
3. Creative Marketing
4. SEO and Content Strategy
5. Social Media Management
6. Performance Marketing
7. Team Leadership

COMPETENCIES

Core

• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools.
• Strong understanding of SEO, PPC, social media marketing, email marketing, and content marketing.
• Hands-on experience with A/B testing, conversion rate optimization (CRO), and user experience (UX) design.

Soft

• Strong leadership, communication, and interpersonal skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Excellent negotiation & conflict resolution skills.
• Excellent teamwork skills.
• Excellent email writing and etiquette skills.
• Scrutiny and attention to details.
• Creative thinking with a focus on innovation and continuous improvement.

Languages

• English (Advanced Proficiency)
• Arabic (Native)

JOB SPECIFICATIONS

Industry / Domain

Digital Marketing

Necessary Knowledge and Experience

5-7 years of professional experience in digital marketing, with a strong track record of managing and executing successful digital marketing campaigns.

Education and Certification Requirements

• Bachelor's degree in marketing, Business Administration, Communications, or a related field.
• Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications (preferred).