F&B Marketing Manager

JOB SUMMARY

The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels, enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share and building broader portfolio and brand awareness. It focuses on showcasing Food and Beverage promotions to hotel guests and local patrons. Marketing and Communication Managers liaise and build deep partnerships with regional eCommerce and Marketing teams to ensure local, social, and digital marketing efforts are effectively integrated with the organization's selling efforts. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement, and how effectively they leverage the resources around them to create compelling marketing and communications campaigns.

CANDIDATE PROFILE

Education and Experience

Required:

2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or related major and 4 years of experience in the sales, marketing, digital, or related professional area; hospitality marketing or digital advertising experience preferred.

OR

4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years of experience in the sales, marketing, digital, or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

1. Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
2. Partners with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns targeting in-house guests with promotions that drive incremental revenue to the hotel.
3. Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
4. Manages F&B media schedules and verifies prompt settlement of accounts.
5. Partners with property Revenue Management to verify correct offer loading and advertisement targeting directed at relevant consumer groups.
6. Executes email marketing and display advertising.
7. Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
8. Verifies all advertising for the hotel in digital channels aligns with brand voice.

Social Media Content Management

1. Facilitates social media engagement and updates content in local digital channels (e.g., hotel website, travel sites).
2. Develops and executes promotions campaign in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
3. Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

1. Develops a comprehensive PR plan per quarter along with the agency and executes post sign-off from GM.
2. Maintains a comprehensive list of local media contacts, with particular emphasis on food critics and bloggers.
3. Manages assigned accounts as per the media account management system.
4. Writes and distributes all press releases for property events, promotions, and outlets.
5. Manages the execution of hotel-sponsored events, community/government relations activities, and press promotional activities.
6. Supports pull-through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
7. Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
8. Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
9. Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
10. Supports the coordination of photography for F&B advertising, collateral, and public relations purposes between the hotel, advertising agency, and regional field marketing teams.
11. Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
12. Acts as the central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

1. Coordinates and executes Hotel and F&B printed materials.
2. Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed comprehensively.
3. Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
4. Promotes collection of competitors' collateral and publicity on a monthly basis.
5. Manages the execution of F&B direct marketing activities.
6. Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).