Digital Marketing Specialist

• Develop and execute data-driven digital marketing strategies that align with business goals and enhance brand visibility.
• Conduct thorough market research and analyze trends to identify new opportunities for growth and engagement.
• Manage and optimize pay-per-click (PPC) campaigns across various platforms, ensuring maximum ROI and performance metrics are met.
• Create compelling content for various digital channels, including social media, blogs, and email campaigns, tailored to target audiences.
• Utilize SEO best practices to improve organic search rankings and drive website traffic through on-page and off-page optimization.
• Monitor and analyze website and campaign performance using tools like Google Analytics, providing actionable insights for ongoing improvement.
• Collaborate with cross-functional teams, including design and sales, to ensure cohesive branding and messaging across all digital platforms.
• Stay updated on the latest digital marketing trends and technologies to implement innovative strategies and tools.
• Manage social media accounts, developing engaging content and interacting with followers to build a loyal online community.
• Prepare detailed reports on campaign performance, presenting findings and recommendations to stakeholders to drive strategic decisions.

Desired Candidate Profile

• Bachelor's degree in Marketing, Communications, or a related field, with a strong foundation in digital marketing principles.
• Minimum of 3 years of hands-on experience in digital marketing, with a proven track record of successful campaigns.
• Certifications in Google Ads, Google Analytics, or HubSpot Inbound Marketing are highly preferred to demonstrate technical proficiency.
• Experience in a fast-paced environment, ideally within e-commerce, tech, or a startup, showcasing adaptability and innovation.
• Fluency in English is required; additional proficiency in another language is a significant advantage for reaching diverse markets.
• Strong analytical skills with the ability to interpret data and generate actionable insights that drive marketing strategies.
• Proficient in digital marketing tools such as SEMrush, Mailchimp, Hootsuite, or similar platforms to streamline campaigns.
• Exceptional written and verbal communication skills, capable of crafting persuasive content and delivering impactful presentations.
• Creative mindset with a passion for storytelling, able to develop engaging narratives that resonate with target audiences.
• Team player with strong interpersonal skills, fostering collaboration and positive relationships across departments.

Employment Type: Full Time

Company Industry: Landscaping

Department / Functional Area: Advertising, Media Planning, PR

Keywords: Web Marketing Specialist