Cluster Marketing Manager

ABOUT KERTEN HOSPITALITY

Kerten Hospitality (KH) is an end-to-end lifestyle hospitality operator creating bespoke destinations, experiences and communities while optimising operations and driving profitability for savvy investors with a strong commitment to sustainability.KH transforms destinations through impactful partnerships with Food & Beverage, Retail, Entertainment, Art and Wellness brands with a focus on building Ecosystems, and unique community-centric destinations, which connect International & local travellers. The Groups current pipeline includes projects in numerous countries in the Middle East, Europe, and North Africa region.

ABOUT THE PROPERTY

Dar Tantora, The House Hotel An earth-built community in AlUla

With its labyrinth of tightly packed streets, hundreds of mud-brick buildings, and a colossal watchtower fort, Dar Tantora, The House Hotel, is situated in the heart of AlUlas Old Town, one of Saudi Arabia&aposs most impressive heritage sites. Meanwhile, Cloud 7 Residence, Dar Tantora The House Hotels sister property, offers a serene escape just a short distance away from the bustling city centre. The exclusive community, composed of 30 Dar, a caf, restaurant, cigar lounge, spa, numerous bespoke retail stores will become the most sought-after earth friendly, low impact sustainable heritage eco sanctuary, where the goal is to create an experience, with workshops and activities that showcase the importance of the destination in history.

Cloud 7 Hotel and Residence, AlUla

Cloud 7 ResidenceAlUla is the regions newest destination where guests can choose a short or a long visit to stay in an affordable Lodge whilst exploring the wonders of AlUla home to heritage sites, date farms and a vibrant community of artisans, adventure guides and genuinely hospitable families. A memorable stay in the secluded bungalows offers a taste of locally baked and farm-to-fork dishes, live music nights with local guests and handicraft artisans, whereas in the heart of AlUlas Old Town lies Dar Tantora The House Hotel, Cloud 7 Residences sister property.

ABOUT ALULA

Take a journey through time in the world&aposs largest living museum.

AlUla, at the forefront of the Vision 2030 plan initiated by the Saudi government to modernise the country, the AlUla project is part of a series of major projects to diversify its economy and raise its profile from an international perspective. The cornerstone of the Kingdoms cultural and touristic ambitions, the AlUla project will develop an archaeological, cultural and touristic complex - an open-air living museum. This major investment aims to make the AlUla region one of the Kingdoms cultural capitals. By showcasing the regions stunning heritage millennium-old archaeological sites, breath-taking landscapes Saudi Arabia intends to retell its great history.

JOB DESCRIPTION

ASSET & EXPERIENCE:

• Work with the design team to create visually appealing marketing materials that align with goals and target audience preferences.
• Manage multi-channel campaigns, including social media, content marketing, paid ads, internet marketing, print, and radio.
• Develop and execute innovative marketing strategies to reach target audiences and meet business objectives.
• Oversee advertising campaigns across social media, TV, and other media platforms.
• Plan and organize promotional events, exhibitions, and brand-building activities to boost engagement and visibility.
• Conduct market research and competitive analysis to track trends, customer preferences, and competitor actions.
• Manage surveys to collect customer feedback, measure satisfaction, and monitor loyalty.
• Write compelling marketing content for brochures, press releases, website copy, and promotional materials.
• Monitor and analyse campaign performance using metrics and tools, adjusting strategies for better results.
• Collaborate with management to set and monitor the marketing budget, ensuring campaigns stay within budget limits.

PEOPLE:

• Demonstrate leadership and promote teamwork, leading by example to foster excellent customer service and collaboration across teams.
• Manage and mentor marketing team members, encouraging creativity and continuous learning while ensuring the smooth execution of marketing projects.
• Work closely with other departments (sales, product, design, etc.) to align marketing efforts with organizational goals and ensure cohesive communication.

COMMUNITY:

• Cultivate and maintain strong relationships with media vendors, publishers, influencers, and other external partners to collaborate on promotional initiatives and campaigns.
• Actively participate in local community outreach programs and charitable events, enhancing the companys brand presence and reputation within the community.
• Build strategic partnerships that help raise brand visibility and support the companys mission both locally and globally.

GROWTH:

• Stay informed of industry trends, new marketing technologies, and best practices, and incorporate these innovations into marketing strategies.
• Collaborate with leadership and management teams to create long-term marketing strategies that support business goals and foster growth.
• Identify and explore new market opportunities and customer segments to support the companys growth ambitions.

EXPERIENCE & SKILLS

• Previous experience in the Marketing industry.
• Proven experience as marketing manager or similar role.
• Good understanding of market research techniques, data analysis and statistics methods.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g. CRM).
• Familiarity with social media and web analytics (e.g. Web Trends).
• Excellent communication and people skills.
• Strong organizational and time-management abilities.
• Leadership skills for team mentoring and cross-functional collaboration.

JOINING OUR TEAM MEANS

Competitive Compensation: A rewarding package tailored to your experience.

Career Growth: Opportunities for advancement within our dynamic organisation.

Inclusive Environment: A vibrant and inclusive workplace that encourages collaboration.