Marketing Officer

The Marketing Officer plays a crucial role in the Engineering Contracting sector by developing and implementing effective marketing strategies to promote the company's services. This position requires a blend of creativity and analytical skills to enhance brand visibility and drive client engagement. The ideal candidate will be responsible for conducting market research, managing marketing campaigns, and collaborating with various departments to ensure alignment with business objectives. With a minimum of 2 years and a maximum of 5 years of experience, the Marketing Officer will contribute significantly to the growth and success of the organization.

Responsibilities:

1. Conduct comprehensive market research to identify trends and opportunities.
2. Develop and execute marketing strategies to promote the company's services.
3. Manage and optimize digital marketing campaigns across various platforms.
4. Collaborate with the sales team to align marketing efforts with sales goals.
5. Prepare and present marketing reports to senior management.
6. Organize and participate in promotional events and trade shows.
7. Maintain the company’s social media presence and engage with followers.
8. Assist in the creation of marketing materials, including brochures and presentations.
9. Monitor and analyze the effectiveness of marketing initiatives.
10. Stay updated on industry trends and competitor activities.

Preferred Candidate:

1. Strong communication and interpersonal skills.
2. Proficient in digital marketing tools and analytics.
3. Creative thinker with a passion for marketing.
4. Ability to work collaboratively in a team environment.
5. Detail-oriented with excellent organizational skills.
6. Proactive and self-motivated.
7. Experience in the engineering consultancy sector is a plus.
8. Strong problem-solving abilities.
9. Ability to manage multiple projects simultaneously.
10. Willingness to learn and adapt to new marketing trends.

Skills:

1. Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads).
2. Strong analytical skills for data interpretation and reporting.
3. Excellent written and verbal communication skills.
4. Experience with SEO and content marketing strategies.
5. Familiarity with graphic design software (e.g., Adobe Creative Suite).
6. Knowledge of CRM tools and email marketing.
7. Ability to work under pressure and meet deadlines.
8. Understanding of market research methodologies.