Finance Controller - Sales & Marketing

Finance Controller - Sales & Marketing

Nestlé Waters KSA – Almanhal Water Factory (Position based in Almanhal Water Factory - Riyadh Industrial Area)

Position Summary

- Co-pilot Generating Demand (Sales & Marketing), providing financial/economic analysis to assure/facilitate the optimal use of Commercial & Marketing resources and lead to sustainable growth.
- Ensures that Sales & Marketing operations adhere to financial, legal requirements and Nestlé Accounting practices.

Key responsibilities:

1. Participate in the development of the customer and channel strategy and follow through to all elements of commercial execution. All customers & channels (modern trade, traditional, eCommerce etc) need to be given appropriate focus and resources.
2. Lead the forecast of NNS, TTS, Customer Contribution to ensure alignment with monthly business planning and the Dynamic Forecast: planning calendar, training, top-down allocation exercise aligning with stakeholders, while ensuring target achievement.
3. Identify Risks & Opportunities, as well as corrective actions to close gaps. Challenge assumptions in seeking new opportunities.
4. Be an active contributor to improvement projects and initiatives, validate and review proposed savings.
5. Prepare ad-hoc analysis and simulations and support business units' queries.
6. Optimize trade & PFME spend investments: Identify the most efficient & effective way to perform pre & post evaluation (financial & commercial) and ensure that the analysis is completed; maintain a learning log with key learnings implemented.
7. Ensure procedures are in place to determine if Nestlé is getting performance in line with customer agreements.
8. Leverage Customer Contribution Statements as a Management Tool.
9. Monthly reporting: Prepare, analyze & communicate sales & PFME achievement. Compare to Budget, identify gaps that will be addressed in the DF process with corrective actions.
10. Monitor evolution of Sales Force MOGE’s and advise sales organization on annual resource planning and variance tracking.
11. Support Marketing team in monitoring budget: in the frame of Budgeting process, build in line with Nestlé / Globe best practices.
12. Monthly follow-up of Budgeted vs actual spending. Coordinate closing (GR/ Accruals) in a compliant way.
13. Custodian of internal controls and assurance that trade spend practices comply with internal and external guidelines.
14. Ensure correct allocation of cost in compliance with NAS and CSW standards.
15. Drive improvements on the allocation process standard to improve accuracy and forecast.
16. Be the Ambassador to the Finance Community from the Sales Team to ensure transparency, alignment, and proactive collaboration.
17. Ensure & challenge the sales team in optimizing the ROI of trade assets, by focusing the investment in customers with higher ROIs and agree on a plan with the sales team to recover underutilized assets of the Company.
18. Partner with Customer Finance organization to facilitate discussion on order to cash payment cycle and to provide financial guidance in customer negotiations.
19. Improve Customer Sales Team business acumen through training and ongoing Finance and Sales Analysis.

Key Experiences:

1. Bachelor’s Degree in Finance.
2. Prior experience in Controlling, preferably in Sales.
3. Fast moving consumer goods (FMCG) industry experience, preferably with experience in Sales and Marketing area.
4. Proficiency in English and language of the market (where applicable).
5. Experience in a network organization with cross-functional stakeholders.
6. MS Office expertise.