Social Media Specialist

The Social Media Specialist plays a crucial role in enhancing the online presence of our real estate company in Riyadh. This position requires a creative and strategic thinker who can engage with our audience through various social media platforms. The ideal candidate will be responsible for developing and implementing effective social media strategies that align with the company's goals, ultimately driving brand awareness and customer engagement.

Responsibilities:

1. Develop and execute social media strategies to enhance brand visibility and engagement.
2. Create, curate, and manage published content across various platforms including Facebook, Instagram, X, and LinkedIn.
3. Monitor social media channels for trends, customer feedback, and engagement opportunities.
4. Analyze and report on social media performance metrics to optimize strategies.
5. Collaborate with the marketing team to align social media campaigns with overall marketing objectives.
6. Engage with followers, respond to inquiries, and manage online community interactions.
7. Stay updated on industry trends and emerging social media platforms.
8. Develop and manage social media advertising campaigns to drive targeted traffic.
9. Assist in organizing promotional events and campaigns to boost brand awareness.
10. Conduct competitive analysis to identify best practices and opportunities for improvement.

Preferred Candidate:

1. Proven experience in social media management, preferably in the real estate sector.
2. Strong understanding of social media platforms and their respective audiences.
3. Excellent written and verbal communication skills.
4. Creative mindset with the ability to generate engaging content.
5. Strong analytical skills to assess social media performance and ROI.
6. Ability to work independently and as part of a team.
7. Familiarity with social media management tools and analytics software.
8. Strong organizational skills and attention to detail.
9. Ability to adapt to changing trends and technologies.
10. Knowledge of SEO best practices to enhance content visibility.

Skills

• Proficiency in social media management tools (e.g., Hootsuite, Buffer).
• Strong graphic design skills using tools like Adobe Creative Suite.
• Excellent content creation and copywriting abilities.
• Understanding of analytics tools (e.g., Google Analytics, Facebook Insights).
• Ability to develop and manage paid social media campaigns.
• Strong interpersonal skills for community engagement.
• Knowledge of current trends in digital marketing.
• Ability to work under pressure and meet deadlines.