B2B Marketing Manager

Job Title: B2B Marketing Manager

Vacancy: 1 Vacancy

Job Description

1. Identify target markets, conduct market research and analysis to understand customer needs, competitive landscape, and industry trends.
2. Establish and maintain relationships with key clients, schools, government NGOs, and other strategic tie-ups, understanding their business goals and needs, and providing tailored solutions to drive client satisfaction and retention.
3. Develop and manage strategic partnerships with key stakeholders, including local schools and universities, suppliers, distributors, and channel partners, to expand the company's reach and enhance service offerings.
4. Stay up to date with industry trends, competitor activities, and emerging technologies, and apply this knowledge to identify new business opportunities and drive innovation within the B2B segment.
5. Provide regular reports and insights to senior management on B2B sales performance, market trends, and business development activities.
6. Drive conversations continuously throughout the process, i.e., cold calls, weekly pipeline update calls, and sales strategy meetings, regarding future projected closings.
7. Collaborate with the marketing team to develop and execute effective marketing campaigns, including digital marketing, content marketing, and targeted lead generation initiatives.

Desired Candidate Profile

1. Bachelor's degree in business administration, marketing, or a related field (MBA preferred).
2. Proven work experience as a B2B Marketing Manager or a similar role, with a track record of driving sales growth and building successful B2B relationships.
3. Strong knowledge of sales and marketing strategies, including lead generation, account management, and sales funnel optimization.
4. Excellent interpersonal and communication skills, with the ability to build rapport and influence key stakeholders at all levels.
5. Strong analytical and critical thinking skills, with the ability to interpret data and make data-driven decisions.
6. Demonstrated ability to identify and pursue new business opportunities.
7. Solid understanding of industry trends, market dynamics, and competitive landscape.
8. Exceptional negotiation and presentation skills, with the ability to articulate value propositions effectively.
9. Result-oriented mindset, with a focus on driving revenue growth and achieving sales targets.
10. Willing to travel extensively both domestically and internationally.
11. Must have a valid passport.
12. Candidates with a valid Driving License will be preferred.

Employment Type

Full Time

Company Industry

• Education
• Training
• Teaching

Department / Functional Area

• Business Development

Keywords

• B2B
• B2B Marketing
• Sales
• Business Development
• Sales Business Development
• Business Growth
• Business Development Management
• Marketing Business Development
• Sales Business Development Executive