PR And Digital Marketing Specialist

Responsibilities

• Plan and execute digital marketing campaigns, including social media, display, SEO/SEM & email advertising campaigns
• Design, build and maintain our social media presence across all digital channels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Prepare and manage the digital marketing budget
• Lead, supervise and motivate members of the digital marketing team
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Track and measure SEO and Google Analytics metrics and provide reports
• Brief, coordinate and guide advertising and media partners on new and ongoing activities to achieve optimal results
• Research competitors and provide suggestions for improvement

Skills

Education: Bachelor’s degree or higher in a relevant field

Experience: 3 years+ experience in brand, marketing, and product - ideally within the Automotive industry

Language Requirement: English & Arabic

Preferred: GCC working experience