Digital Marketing & Customer Experience Manager

Digital Marketing & Customer Experience Manager

About the Job

Our client is a Logistics company in Riyadh, Saudi Arabia, and is hiring for the position of Digital Marketing & Customer Experience Manager.

The Digital Marketing & Customer Experience Manager is in charge of the overall digital and customer experience strategy for the company.

This role is responsible for developing, implementing, and overseeing digital marketing campaigns as well as short-term advertising techniques. The manager will coordinate all digital marketing and content management for digital solutions to enhance digital visibility and relevance in the markets, and generate leads and customer engagement.

The manager will also coordinate all efforts in simplifying the customer experience and delivering a seamless experience across all stages and touchpoints in the customer journey, to achieve greater customer satisfaction, increased efficiency, and profitability.

Responsibilities

1. Develop digital strategies that drive customers to the website.
2. Lead the design and continuous improvement of the user experience on all customer-interfacing digital solutions, including websites and mobile apps.
3. Improve the design, user experience, traffic, and content of the website.
4. Maintain consistent brand messaging and content management throughout all platforms.
5. Create targeted campaigns to generate leads and revenues in specific markets or industries.
6. Develop appropriate sales and customer support materials including brochures, presentations, and video tutorials.
7. Use advanced metrics to measure the success of revenue-generating campaigns.
8. Ensure that the business follows a customer-centric approach and delivers a smooth, unfragmented, and consistent customer experience across all touchpoints, channels, and system platforms at all stages of the customer journey.
9. Coordinate with all internal stakeholders to enhance and transform customer experiences.

Qualifications

1. Bachelor's degree required; Master's or MBA preferred.
2. A minimum of 7 years of experience, preferably in Marketing, Communications, Customer Experience, or Product Management.
3. Must have experience with the E-commerce Logistics industry.
4. Successful experience in managing the customer experience journey in a service industry.
5. Deep knowledge of web design principles.
6. Strategic thinking and foresight.
7. Analytical thinking and problem-solving skills.
8. Excellent communication, negotiation, and stakeholder management skills.
9. Data-driven mindset and an aptitude for technology.
10. Familiarity with Human-Centric Design and Quality Management Systems concepts.