Monks is seeking a Social Media Community Lead to join our dynamic team. In this role, you will spearhead a team of community managers to cultivate a thriving community for NEOM, one of the largest mega-projects in Saudi Arabia. Your primary focus will be to ensure that NEOM's needs and business objectives are effectively communicated through valuable social media content while proactively monitoring and enhancing the positive perception of the NEOM project. Living on-site as a part of the client team in NEOM, Saudi Arabia, you will be the face of the Middle East Monastery, working hand-in-hand with our ambitious client to build the first cognitive and smart city in the world.
Lead the Community Management Team and provide hands-on support with your team’s daily tasks and inquiries. Responsible for orchestrating the Community Management team, splitting workloads correctly, managing shifts and days off, and observing output quality. Ensure efficient day-to-day operations, aiming to foster active engagement with our audience and steering clear of generic responses. Monitor the team's performance and ensure the achievement of set KPIs, while also providing necessary training and mentorship. Maintain up to date with trends, updates across social channels, and digital technology trends and ensure your team will as well.
Act as the key liaison and representative for the Community Management team with the client and external stakeholders. Based on your insights, provide feedback to various team leads and proactively pinpoint platform and daily content trends. Engage with internal and external teams, gather briefs, generate reports, and oversee the social media platforms for all social campaigns, ensuring alignment with the brand at all times.
Lead moderation on owned and paid channels conversation, identifying and capitalising on trends or key cultural moments. Work closely with data strategists and track metrics and analyse earned conversation data through social listening tools and manual monitoring to build and present reports and optimisation opportunities. Lead the proactive management of potential community crises, as well as guide the team in identifying and effectively managing or leveraging them.
Strategically plan and manage content and assets related to the brand while making crucial decisions regarding campaigns in collaboration with the client team. Additionally ensure adherence to community guidelines and elevate significant issues to clients when necessary. Serve as the primary custodian of the Brand’s content calendar, ensuring it is consistently populated and updated daily. Ensure timely publishing and scheduling of content on the Brand’s social channels through their SMM Platform. Where necessary, work on content calendars, manage content and make them come true, including the timely publishing of social media posts. Provide engaging text, image and video content for social media accounts.
Respond to comments and customer queries in a timely manner.
Organise and participate in events to build community and boost brand awareness.
Analyse the conversation around the brand daily.
Identify actionable insights within consumer conversation that leads to impactful content creation and optimisations.
At Monks you’ll be joining a highly ambitious company on a global mission to become the best production partner in any field and market. With offices all around the globe and 4,000+ Monks and counting, we’re leading the industry through integrated teams who create great, relevant work with purpose at scale and at speed. We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. We want everyone to feel free, real, safe and be respectful of others.