Digital Media Marketing Manager, E-commerce, Riyadh

Job Description:

Job Title: Media Performance Manager, Media, iProspect

Work Location: Riyadh, KSA

Job Level: Manager

Job Type: Full-time (Hybrid)

About Dentsu International:

Dentsu is one of the largest marketing and advertising groups, providing a full suite of creative, data, technology and media services to its global clients in 145 countries. We empower the world’s leading brands to create better creative and customer experiences with a focus on digital and creative transformation. We are champions for innovative marketing success across a diverse portfolio of fortune 100 companies, leading organisations and clients across key iconic brands advertising globally to maximise the value of our customer portfolios to drive hyper-personalised marketing and creative strategies. Our combined strengths in creative excellence, customer digital transformation, media and enterprise marketing technology drives our competitive advantage.

Your role:

The purpose of this role is to collaborate with the Digital Media Performance teams across disciplines to develop and execute innovative and creative solutions for our clients.

Your key responsibilities:

1. Client Management: Lead end to end client communication with little supervision on account performance and campaign health tracking. Work closely with the Associate Director on strategic inputs and build areas for growth for your client portfolio.
2. Campaign Planning: Work cross-functionally with clients, media planners, analytics, and agency partners to establish clear campaign strategy, tactics, objectives, and measurement KPIs for our paid social media, YouTube, Display and SEM campaigns. Contribute to the development of clients’ channel media strategies & tactics, utilizing your knowledge and expertise of channel/platform capabilities. Provide optimal budget forecasting and/or allocation recommendations, with the focus of achieving maximum reach, scale, engagement effectiveness, and performance efficiency.
3. Campaign Execution & Maintenance: Monitor and measure campaign performance in platform, leveraging insights and trends, and provide data backed recommendations to clients and stakeholders. Manage all aspects of the day-to-day management of digital performance campaigns, including campaign creation, performance optimization, reporting, and budget monitoring. Ensure client objectives and targets are attained; At Merkle, we believe in delivering performance for our clients and this will be a key measure of your performance.
4. Analytics and Reporting: Provide weekly campaign reports for live campaigns in conjunction with the media planning and performance media team members. Support the junior team in all EOC reports, provide deep and thorough insight into the performance of the campaign. Ensure monthly / quarterly reports are shared and if required will be presented in a face to face setting with client teams; we expect top notch presentation skills to make this happen.
5. Additional Research & Projects: Continued industry growth and knowledge within digital marketing trends and emerging digital marketing channels. Apply research, identify new market trends, develop POVs, and keep the team informed of new opportunities. Contribute to the development and training of your client partners.
6. Partner Management: Maintain close relationships with core media partners and help identify opportunities for new product test & learns.
7. People Management: Manage a team of 2 to 5 people from both an account perspective and their overall career growth.

Skills and Experience:

Bilingualism: Arabic and English. 5+ years of relevant work experience. A proven track record working in performance media, specifically with ecommerce and lead gen-based client portfolio. Expertise level and hands-on experience with planning and managing all campaign types across Google Ads (search, shopping, YouTube, GDN), performance and branding campaigns across Facebook, Instagram, Snap and Tiktok. Worked in a client facing role within an agency environment; be confident enough to be in face-to-face setting and communicate with client leadership teams. The ability to work well under pressure with short deadlines across multiple teams. The strength to work independently or with minor supervision in a fast pace, multi-project, and process-oriented environment. Experience with site tag management tools (e.g., GTM), Analytics platforms (Google/Adobe), web-trend metrics. Frequent domestic & international travel may be required.

Who we are looking for:

Strong communication and negotiation skills for dealing with both traditional and digital media vendors. Ability to build and maintain relationships with offline and online media partners. Analytical mindset with a focus on data-driven decision-making across diverse media channels. Excellent organizational and time management skills to manage campaigns across different platforms. Problem-solving capabilities in a fast-paced environment, addressing challenges in both offline and online spaces. Adaptability to evolving industry trends and market dynamics in both traditional and digital media. Leadership qualities with the ability to collaborate effectively with cross-functional teams for integrated offline and online campaigns. Attention to detail and a commitment to delivering high-quality results in diverse media environments.

What can we offer you:

Financial Compensation: Competitive financial package. Annual bonus (based on company profitability and employee performance). Annual economy return tickets to home country for self and family (spouse and children, if applicable).

Health and Wellbeing: Flexible hybrid-model and working schedule. Private personal and family healthcare. 3 wellness days to boost your energy and recharge yourself.

Company Perks and Culture: Highly diverse, multicultural & collaborative team spirit. Regular team socials through-out the year. Friendly, approachable office atmosphere - and business-casual dress code.

Professional Development & Growth: Dentsu University – internal online portal, access to ongoing online training and development opportunities to enhance your skills and advance your career. Internal mobility opportunities and regional exposure across MENA.

Diversity and Inclusion: Dentsu International is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you!

Please apply online and your application will be reviewed against our requirements. If your profile matches our business requirements, our recruiters will make sure to get in touch with you soon. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.

We are building the new by connecting the different.

Location: Riyadh

Brand:

Time Type: Full time

Contract Type: Permanent