Digital Marketing Specialist

Seen Tarbi is seeking a creative and data-driven Digital Marketing Specialist to join our team. The ideal candidate will have a passion for fintech and technology, with a strong understanding of digital marketing strategies, tools, and trends. This role will focus on enhancing our online presence, driving customer engagement, and supporting the growth of our open banking services.

Key Responsibilities:

1. Develop and implement comprehensive digital marketing strategies to promote Seen Tarbi's fintech products and services.
2. Manage and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn, and social media channels.
3. Create and manage content for social media, email marketing, and the company website to drive engagement and brand awareness.
4. Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports and insights to improve ROI.
5. Conduct keyword research and optimize content for SEO to enhance organic search rankings and website traffic.
6. Collaborate with internal teams to develop and execute marketing campaigns aligned with business goals.
7. Stay updated with the latest trends in digital marketing, fintech, and open banking to ensure Seen Tarbi remains at the forefront of the industry.
8. Develop and execute lead generation campaigns, nurturing prospects through the sales funnel.
9. Manage Seen Tarbi's digital reputation and engage with audiences across various online platforms.

Qualifications and Skills:

1. Bachelor's degree in Marketing, Communications, or a related field.
2. Minimum of 3 years of experience in digital marketing, preferably in fintech, banking, or technology industries.
3. Strong knowledge of digital marketing tools, including Google Ads, Google Analytics, SEO tools, and social media management platforms.
4. Proven experience in managing social media channels and running successful advertising campaigns.
5. Excellent content creation and copywriting skills for various digital platforms.
6. Strong analytical skills with the ability to interpret data and make data-driven decisions.
7. Creative mindset with a strong eye for detail and a focus on delivering results.
8. Familiarity with email marketing platforms such as Mailchimp or HubSpot.
9. Fluency in both Arabic and English is preferred.

How to Apply:

Interested candidates are invited to send their resume and a cover letter to hr@xsquare.com.