Digital Marketing Specialist

Position Summary:

Are you a creative digital marketer who can transform strategy into compelling campaigns? Raqtan is seeking a Digital Marketing Specialist to elevate our brand presence across digital channels!

In this role, you will develop and implement our digital marketing communications strategy with special focus on email campaigns, newsletters, and coordinated design assets. You will juggle multiple projects with precision while staying nimble enough to embrace new opportunities. Your creativity will shine as you craft engaging content that drives brand awareness and deepens customer engagement.

Success in this position requires strong collaboration with our sales team to understand their needs and deliver marketing materials that generate results. If you're passionate about digital marketing, thrive in a dynamic environment, and love seeing your creative ideas make an impact—we want to talk to you!

Who we are

Raqtan provides comprehensive commercial kitchen solutions for both hotel projects and F&B outlets across the hospitality sector. Our scope of work encompasses detailed consultation, custom kitchen design, and full engineering services. We specialize in the supply and installation of complete commercial kitchen equipment packages, including coldrooms, water filtration systems, and custom stainless steel fabrications. Our technical team handles all aspects of installation, testing, and commissioning of commercial kitchen equipment to ensure optimal performance. With end-to-end project management capabilities, we deliver turnkey commercial kitchen solutions that meet the exacting standards of high-end hospitality establishments, handling everything from initial planning through final implementation.

Raqtan operates under several brands:

• Raqtan (raqtan.com) - the original brand, more than 40 years in the market, mostly serving enterprise customers (chain accounts) through dedicated sales teams in Dammam, Riyadh, Jeddah, and Dubai.
• Ekuep (ekuep.com) - ecommerce marketplace for commercial kitchen equipment, targeting primarily SMEs, providing the best prices, unmatched selection, and the convenience of buying online.
• Qavashop (qavashop.com) - ecommerce marketplace for high-end domestic coffee equipment and specialty coffee beans. A hub for coffee lovers.
• Miran (miran.sa) - stainless steel factory, supporting our commercial kitchen projects, but also engineering new lines of products for the oil and gas industry.
• Brodan (brodan.co) - our cooling and refrigeration brand, developing and manufacturing a full line of refrigeration products - from small refrigerated display cases to large, industrial cold rooms.
• Spherey (spherey.com) - a mobile platform revolutionizing the way technical service is provided in the F&B industry, creating a marketplace for independent and freelance technicians.

Responsibilities

• Prepare content for newsletters and marketing communications, ensuring alignment with brand voice and marketing objectives.
• Coordinate design requirements with the design team for newsletters, email campaigns, and other digital marketing materials.
• Manage the email marketing calendar and ensure the timely execution of campaigns.
• Evaluate performance metrics of email campaigns and newsletters (open rates, click-through rates, conversions)
• Analyze data and prepare reports on campaign effectiveness and recommend improvements.
• Enhance campaign results through A/B testing, segmentation, and personalization strategies.
• Receive design requests from various departments and prioritize them based on business needs.
• Liaise between stakeholders and the designer to ensure design requirements are clearly communicated.
• Review and provide feedback on design drafts before final approval.
• Maintain a digital asset library of marketing materials and templates.
• Stay updated on email marketing best practices, trends, and regulations.
• Support other digital marketing initiatives as needed
• Collaborate with the broader marketing team to ensure integrated marketing communications.

Minimum Skills and qualifications

• Minimum 2-3 years of experience in digital marketing.
• Experience with email marketing campaigns.
• Experience working in a collaborative team environment
• Experience with email marketing platforms.
• Analytical skills to evaluate campaign performance.
• Excellent communication and coordination abilities.
• Strong content creation and copywriting skills.
• Attention to detail and creative eye.
• Time management and organizational skills.
• Basic understanding of design principles.
• Project management skills.

Preferred Skills and Qualifications

• Experience with Adobe Creative Suite.
• Familiarity with marketing automation tools.
• Certification in digital marketing, Google Analytics, or a related field is a plus.

What you can expect:

• Company culture: We are a collaborative and supportive company where everyone is encouraged to share their ideas. We offer a strong focus on learning and development, and we are committed to creating a diverse and inclusive workplace.
• Opportunities for growth and development: We offer a variety of opportunities for growth and development, including training programs and promotions.

Raqtan is an equal-opportunity employer and welcomes applications from all qualified individuals.