Digital Marketing Manager

Digital Marketing Manager

DUTIES & RESPONSIBILITIES

• Non-Paid Digital Acquisition
• Paid Media Campaign Management
• Develop annual and quarterly digital activity plans for the hotel identifying key focus for the coming months.
• Maintain an understanding of local, regional and international market trends to proactively implement action plans as required.
• Plan appropriate digital and social media strategies using eCommerce platforms and tactics.
• Develop and implement strategies to increase hotel database using existing digital marketing tools.
• Coordinate the execution of online marketing efforts through appointed agency and IHG tools.
• Manage Search Engine Optimisation (SEO) for the hotel.
• Assure that hotel independent website, ihg.com and InterContinental.com are fully optimised to maximise traffic from search engines, and drive room and F&B reservations.
• Prepare storytelling or local content based on SEO strategy to improve the hotels independent website presence among the competitors.
• Understand all paid media acquisition channels.
• Execute digital marketing activities across paid channels such as Google platform.
• Manage the execution of day-to-day campaign implementations.
• Identify improvement opportunities and best practices in paid channel growth and efficiency.
• OTAs and Meta Search Channel Optimisation
• Conduct audits of ihg.com, independent websites, and online-shop website to ensure optimisation for high-quality images, content, links, and accurate translations.
• Oversee the web design and development of any other new system or InterContinental brand requirements that may affect hotel websites.
• Implement digital marketing tools to extend the hotels reach and increase revenues.
• Audit content, and images on OTAs and Meta Search sites, and amend where appropriate.
• Identify and execute the hotels OTA marketing and merchandising tactics such as IHG boost, Expedia TravelAds and Expedia Accelerator.
• Collaborate with the revenue team to review hotel performance on digital platforms.
• Supervise and provide direction to the Social Media team to make efficient and effective performance on social organic activities.
• Digital Performance Analysis and Communication
• Analyse and track the digital marketing campaign effectiveness, identify and exploit opportunities to streamline digital marketing activities and improve key acquisition metrics.
• Analyse web traffic trends and analytics, develop strategies and execute actions accordingly to grow online business and system delivery.
• Deliver weekly and monthly reports.
• Support Director of Marketing Communications and Commercial Director in achieving departmental goals.

ACCOUNTABILITY

Required experience in Digital Marketing, Channel Management, Agency Management. Additional experience in Brand Management, Public Relations and Marketing Communications welcomed.

• System Delivery
• IHG Winning Metrics
• ROI / ROAS of Online Marketing efforts
• Key Acquisition Metrics

WHAT WE NEED FROM YOU

• Leadership and digital marketing experience within a service-led fast-paced industry
• 3 Years experience developing and implementing a digital marketing strategy.
• Excellent commercial and digital marketing acumen.
• Strong analytical skills and hands-on experience with Google Analytics
• Good written and oral communication presentation skills.
• Proven experience in managing and executing digital campaigns.
• Hands-on experience with SEO/SEM, Google Analytics, and marketing automation tools.
• Technical Skills: Proficiency with digital marketing platforms (Google Ads, Facebook Ads, etc.).
• Strong knowledge of web analytics, social media platforms, and email marketing tools.
• Excellent communication and collaboration abilities.
• Analytical mindset with attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.