Digital Marketing Executive

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Key Deliverables and Responsibilities:

• Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channels.
• Manage the creation and publishing of relevant, original, high-quality content.
• Update and optimize the Hotel content on Direct, Indirect channels, and online listings.
• Review and monitor the hotel’s competitor set regularly and maintain competitiveness in terms of content quality and offer appeal.
• Manage the active presence of the property on Social Media channels.
• Monitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO, Display, Paid Social, Metasearch.
• Support the execution of the emailing calendar for Rooms, F&B, and other outlets in line with the strategy and corporate guidelines.
• Provide creative ideas and best practices for content marketing and social media.
• Deliver monthly and quarterly reports on web performance.
• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all online distribution channels.
• Monitor and reply to online reviews.

Company Industry:

• Hotels
• Hospitality

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords:

• Digital Marketing Executive