CRM Marketing Manager | Al-Futtaim Automotive | BYD

CRM Marketing Manager | Al-Futtaim Automotive | BYD

Location: Riyadh, SA Job Requisition ID: [[164388]]

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:

The CRM Manager is responsible for planning brand CRM campaigns, driving marketing automation and the customer lifecycle journeys. Work closely with the Electric Mobility Brand Marketing team to maintain and improve CRM operational efficiency integral to future growth. Develop a long-term vision for new products and build roadmaps to achieve success. Exhibit a profound understanding of the Electric Mobility customer needs, and map customer journeys to build new opportunities. Define and improve CRM KPI’s in conjunction with analytics and stakeholder teams.

What you will do:

1. Execute and coordinate customer lifecycle communication strategies and campaigns across current channels to drive customer engagement and retention.
2. Support all business verticals in campaign management across all available CRM channels.
3. Planning week/monthly/quarterly/annual CRM communication calendars.
4. Perform customer segmentation to maximize conversions across various engagement campaigns.
5. Implement A/B testing of various content and creative deliverables to create optimization and enhancement opportunities.
6. Measure and report performance of all CRM campaigns and assess against goals (KPIs).
7. Perform extensive ongoing campaign analysis to find growth opportunities.

Required Skills to be successful:

• Saudi National.
• Bachelor’s degree in marketing.
• Minimum of 5 years’ experience in CRM.
• Excellent communication & presentation skills.

About the Team:

You will be reporting to the Head of Marketing.

What equips you for the role:

• Bachelor’s in Marketing or Communications.
• 5-7 years relevant digital CRM experience.
• Certification in Email/CRM Marketing and hands-on experience in reporting tools like BI will be an added advantage.
• Experience in CRM and Marketing Automation platforms.
• Creative and innovative thinker and planner.
• Strategic and problem-solving perspective.
• Excellent verbal and written English communication skills essential.
• Enjoys working collaboratively and is a key team player with a 'can do' attitude and thrives on a challenge.

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.

What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.