Cluster Marketing Director

Cluster Marketing Director

Hilton Hotels – Makkah location Makkah, Makkah, Saudi Arabia

Category: Hotel

Full-time

Posted: Jan 12th 2025

JOB DESCRIPTION

A Cluster Marketing Director for Makkah Hotels would play a critical role in developing and implementing the annual marketing plan, driving key objectives, current initiatives, and relevant marketing activities relating directly to the cluster. The role will be responsible for leading the cluster’s marketing team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened.

As Cluster Marketing Director for Makkah Hotels, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets, and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

1. Develop, proactively manage and implement the annual cluster marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines.
2. Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process.
3. Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders.
4. Manage the rollout of marketing initiatives to support the cluster in meeting their revenue targets.
5. Oversee the execution of all promotional activities, ensuring brand adherence and effectiveness.
6. Ensure sales and F&B teams receive adequate marketing support and that collateral requirements are met.
7. Always be the brand champion ensuring all collateral conforms to agreed brand standards and corporate guidelines.
8. Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively.
9. Develop and manage all social media activity for the cluster and support departmental initiatives.
10. Recognise and execute opportunities for the loyalty program HHonors and manage all cluster CRM and database requirements.
11. Identify local partnership opportunities with the regional team and oversee revenue-driving activities.
12. Responsible for building a coherent social media strategy for the hotel and its outlets.
13. Seek to grow social media followers and enhance interaction with customers.
14. Respond to customer postings as appropriate, tackling any complaints and issues.

Managing Execution

1. Achieve agreed performance goals and marketing objectives set out by the Line Manager.
2. Manage execution of marketing projects in line with resources and budget objectives.
3. Be the marketing representative in the cluster during commercial focus meetings.
4. Conduct continuous analysis of competitive environment and consumer trends.
5. Ensure full brand compliance across all marketing initiatives at cluster level.
6. Lead effective content management across all available channels.
7. Conduct regular cluster marketing audits to meet audit requirements.
8. Participate in all internal and external marketing meetings and attend relevant industry events.
9. Actively support Line Manager on all in-house merchandising activity.
10. Respond quickly and efficiently to all internal and external requests.
11. Understand and champion Hilton core values.

Developing Talent

1. Create an effective marketing team on property, fostering a productive team culture.
2. Encourage and motivate individuals to achieve key company and personal objectives.
3. Put in place a dedicated career path for each team member.
4. Conduct regular performance reviews and provide adequate feedback.
5. Highlight and encourage team members to participate in training opportunities.

Building Relationships

1. Establish excellent open communication with all operational teams.
2. Develop and maintain good working relationships with Hilton’s personnel.
3. Proactively develop and maintain effective working relationships with external customers.
4. Excel at being an effective team player across all levels.

A Cluster Marketing Director serving Hilton Brand hotels and vacations is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

Minimum Requirements

1. College degree in Marketing or Hotel Management.
2. Experience of working in a similar marketing position in the hospitality sector.
3. Experience of managing and motivating a team.
4. Proven knowledge of creating, leading and managing projects to tight deadlines.
5. Experience of developing and managing marketing campaigns with associated costs.
6. Complete understanding of key functions relating to marketing strategies.
7. Demonstrated ability to interact effectively with various levels of management.
8. Outstanding communication skills in all areas of writing, listening and speaking.
9. Proficiency in Microsoft Office applications, budget management, project and time management.
10. Able to think analytically and strategically when faced with challenges.
11. Ability to influence others in key situations.
12. Demonstrate excellent interpersonal skills including strong leadership.
13. Professional approach, clean and well-groomed at all times.
14. Friendly demeanour, positive and enthusiastic with a motivational attitude.