Cluster Brand Marketing and Content Development Manager

Join Red Sea Global Hospitality and become part of a team leading the change in responsible development and regenerative tourism.

Cluster Brand Marketing and Content Development Manager

Department: Marketing & Communications

Reporting to: Director of Marketing & Communications

About Us

Welcome to the next generation of hospitality excellence. At Red Sea Global Hospitality, we are committed to delivering exceptional guest experiences and creating an extraordinary work environment for our team members. Our ethos is deeply rooted in Respect, Responsibility, Passion, and Collaboration - values that guide us in our pursuit of operational brilliance, innovative guest service, and sustainable practices. Joining us means you will be part of a forward-thinking, pioneering organization, shaping the future of luxury hospitality, and contributing to the elevation of the Red Sea Global brand.

The Role

As the Cluster Brand Marketing and Content Development Manager, you will lead and develop the brand strategy for multiple properties within the cluster while ensuring alignment with Red Sea Global Hospitality's global standards. Your role will involve crafting integrated marketing campaigns, developing innovative content ecosystems, and driving digital marketing excellence across a diverse and dynamic portfolio of luxury, business, and lifestyle properties. You will collaborate with various internal and external stakeholders to ensure brand consistency, drive performance, and enhance the guest experience at every touchpoint.

You will play a pivotal role in shaping the cluster's brand positioning and differentiation, overseeing strategic marketing initiatives, and ensuring the successful execution of omnichannel campaigns. Your leadership will foster a culture of creativity and innovation while ensuring marketing strategies are aligned with business goals and market trends.

Key Areas of Responsibilities

Please note that the responsibilities outlined below are not exhaustive. Red Sea Global Hospitality employees continuously innovate in caring for the needs of the business, their guests, and their colleagues. As Cluster Brand Marketing and Content Development Manager, you will need to:

• Strategic Brand Leadership
• Architect a multi-dimensional branding framework that unifies the unique identity of each property within the cluster while adhering to RSGH's global standards.
• Analyze market dynamics, competitor benchmarks, and guest sentiment to evolve the cluster's brand positioning.
• Design strategic brand differentiation plans tailored to luxury, business, and lifestyle segments within the portfolio.
• Integrated Marketing Campaigns
• Conceptualize and execute advanced omnichannel marketing campaigns that leverage both traditional and digital touchpoints, ensuring alignment with guest behavior and preferences.
• Develop lifecycle marketing strategies to attract new markets, retain existing customers, and enhance guest lifetime value through personalized engagement.
• Optimize campaigns through A/B testing, AI-driven performance analytics, and adaptive content strategies.
• Lead the creation of scalable, immersive content strategies that go beyond static storytelling, incorporating AR/VR experiences, interactive platforms, and dynamic guest engagement tools.
• Implement a content taxonomy system to manage and repurpose assets across properties, ensuring efficiency and brand consistency.
• Partner with creative agencies, influencers, and production teams to deliver cutting-edge visuals, editorial content, and campaigns that resonate across cultural boundaries.
• Advanced Digital Marketing Excellence
• Drive innovation in digital performance marketing, utilizing programmatic advertising, AI-driven targeting, and advanced SEO/SEM strategies.
• Oversee the deployment of robust CRM and marketing automation tools to personalize guest communication, streamline campaigns, and maximize ROI.
• Manage RSGH's online reputation, leveraging social listening and sentiment analysis tools to guide proactive engagement.
• Stakeholder Collaboration
• Act as the liaison between corporate leadership, property-level teams, and external partners to ensure cohesive execution of the cluster's marketing initiatives.
• Build strategic alliances with travel organizations, destination marketing boards, and key players in the hospitality ecosystem to amplify the cluster's visibility.
• Collaborate with Revenue Management and Sales teams to align marketing strategies with business forecasts, pricing models, and profitability goals.
• Leadership and Innovation Culture
• Lead cross-functional teams to foster a culture of creativity, performance excellence, and continuous innovation within the cluster.
• Conduct advanced workshops and training for marketing teams, ensuring alignment with the latest industry trends, tools, and technologies.
• Serve as an advisor to executive leadership on evolving brand strategies and marketing innovation opportunities.

Key Qualifications

• Education and Professional Background:
• Master's degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Minimum of 7-10 years of progressive experience in brand marketing and content development, with at least 3 years managing multi-property portfolios in the luxury hospitality or travel sectors.
• Proven expertise in leading large-scale, cross-regional marketing campaigns within a matrixed organizational structure.
• Core Skills and Competencies:
• Advanced knowledge of brand architecture, marketing automation platforms (e.g., Salesforce, HubSpot), and analytics tools (e.g., Google Analytics, Tableau).
• Expertise in digital transformation, including blockchain loyalty programs, AI-enhanced personalization, and metaverse brand activations.
• Exceptional ability to synthesize data into actionable insights and strategic recommendations.
• Proven leadership skills with a track record of building high-performing, cross-functional teams.
• Sophisticated communication skills, with the ability to influence diverse stakeholders and present to executive audiences.
• Preferred Qualifications:
• Experience working in both emerging and mature hospitality markets.
• Proficiency in multiple languages and understanding of cross-cultural marketing practices.
• Demonstrated success in leveraging sustainability and CSR initiatives as part of brand marketing efforts.

In Return, What We Offer

• Exciting opportunities for personal and professional development at all levels, featuring targeted development programs aimed at equipping you for your next career move.
• Competitive compensation package.
• Access to exclusive perks, complimentary nights, and benefits within Red Sea Global Hospitality.
• Health Insurance coverage whilst in service.
• A supportive and inclusive work environment that values diversity and collaboration.
• Employee Recognition Programmes.
• Daily meals on duty and uniform dry-cleaning services.
• Year-round events of social, wellness programs, charity drives, and sports activities.

Accessibility and Adjustments

We welcome all applicants and are keen to ensure our employees reflect the diversity of the Kingdom of Saudi Arabia and the communities we serve. We are committed to providing reasonable adjustments throughout our recruitment process and we'll always endeavor to be as accommodating as possible. If you would like to discuss any specific requirements, please get in touch with us.

Red Sea Global Hospitality is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage individuals from all backgrounds to apply.