Business Development Manager (Medical Center)

Job Summary:

The Business Development Manager (BDM) will be responsible for driving business growth, forging strategic partnerships, and expanding the patient base for a specialized multinational diabetes care clinic in Riyadh. This role requires a deep understanding of the healthcare industry and the ability to develop and execute marketing, sales, and outreach strategies to position the clinic as a premier provider of diabetes care services.

Key Responsibilities:

1. Representation & Relationship Management

• Serve as the primary representative of the company in dealings with the Ministry of Health (MOH) and other governmental bodies to ensure compliance and strategic collaboration.
• Build and maintain strong relationships with insurance companies to secure favorable agreements and ensure smooth patient coverage.
• Develop partnerships with healthcare providers, hospitals, NGOs, and corporate organizations to enhance service offerings and referral networks.
• Stay updated on healthcare regulations, policies, and industry trends to ensure compliance and align business strategies accordingly.

2. Business Growth & Strategy

• Develop and implement a business development plan to increase patient inflow and expand clinic outreach.
• Identify new business opportunities, including partnerships with healthcare providers, insurance companies, and corporate wellness programs.
• Conduct market research and competitive analysis to identify trends, opportunities, and potential challenges.

3. Sales & Marketing

• Develop and execute targeted marketing campaigns to attract new patients and retain existing ones.
• Collaborate with the marketing team to enhance the clinic's online and offline presence, including digital marketing, social media, and community engagement.
• Organize health awareness programs, events, and corporate health initiatives to promote diabetes care services.

4. Revenue & Financial Growth

• Identify and pursue opportunities to increase service offerings and revenue streams.
• Work with finance and operations teams to ensure cost-effective service delivery and competitive pricing models.
• Track and analyze key performance indicators (KPIs) related to business development and revenue generation.

5. Operational Support

• Work closely with clinical and administrative teams to ensure seamless service delivery aligned with business goals.
• Provide insights and recommendations to improve patient experience, operational efficiency, and service offerings.
• Monitor customer feedback and implement strategies to enhance patient satisfaction and retention.

Skills

Educational Background:

• Bachelor’s degree in Business Administration, Healthcare Management, Marketing, or a related field.
• MBA in healthcare business development is a plus.

Experience:

• 7+ years of experience in business development, sales, or marketing in the healthcare industry
• Prior experience working with clinics, hospitals, pharmaceutical companies, or insurance providers is preferred.

Technical & Industry Knowledge:

• Strong understanding of healthcare services.
• Knowledge of health insurance policies, medical partnerships, and patient referral systems.
• Familiarity with government healthcare regulations and compliance requirements.

Skills & Competencies:

• Strong sales and negotiation skills to secure partnerships and increase patient acquisition.
• Excellent communication and relationship-building skills with healthcare professionals and corporate clients.
• Proficiency in digital marketing, CRM tools, and data analysis to track business performance.
• Ability to develop and execute marketing campaigns and outreach programs.
• Strategic thinker with strong problem-solving and analytical skills.