Brand Manager - Marketing

Job Description: We are seeking a dynamic, creative, and results-driven Brand Manager to join our marketing team. The ideal candidate will be responsible for developing and executing brand strategies to drive growth and enhance brand equity within the food and beverage sector. As part of this role, you will work closely with cross-functional teams to ensure the successful development, communication, and execution of brand initiatives.

Key Responsibilities:

1. Develop and execute strategic brand plans to drive brand awareness, loyalty, and growth.
2. Conduct market research and analysis to understand consumer behavior, trends, and competitive landscape.
3. Lead the creative development of marketing campaigns, ensuring alignment with brand values and business objectives.
4. Manage brand budgets and allocate resources efficiently across various marketing channels.
5. Collaborate with product development, sales, and other teams to launch new products and improve existing offerings.
6. Track and measure brand performance, adjusting strategies based on KPIs and market conditions.
7. Work with external agencies and vendors to deliver impactful brand activations and campaigns.
8. Ensure brand consistency across all communication channels and touchpoints.

Key Requirements:

1. Fluency in Arabic is required (both written and spoken).
2. Minimum of 3 years of experience in brand management or marketing strategy within the food and beverage industry.
3. Proven ability to develop and execute successful brand strategies.
4. Strong understanding of consumer behavior and market dynamics within the food and beverage sector.
5. Experience with digital marketing and social media strategies is a plus.
6. Strong communication, presentation, and leadership skills.
7. Ability to work effectively under pressure and meet deadlines.
8. Creative thinking with a passion for innovative marketing solutions.

Preferred Qualifications:

1. Bachelor’s degree in Marketing, Business, or a related field.
2. Knowledge of the regional market and consumer preferences.