Brand Manager Enterogermina

Brand Manager Enterogermina

Title: Brand Manager Enterogermina – KSA & Gulf

Reporting Line: AMET Zone Brand & Capabilities Lead

Job Purpose
Responsible for assigned portfolio to build loved, purposeful and consumer centric brands and deliver market share and financial targets.

Key Accountabilities

1. Brand planning: Develop and implement effective brand activation, HCP, digital and media campaigns to engage target audience.
2. Brand building: Develop brand fundamentals (Brand Pulse) to ensure we build strong, loved and enduring brands.
3. Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights.
4. Innovation: Lead product innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams.
5. Consumer / HCP Engagement & Experience Plan: Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels.
6. Business management: Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritization and mapping progress against top deliverables.
7. Performance focus: Drive results focus, build monthly cadence to stay on top of what’s working / what’s not working and take action proactively to course correct or scale fast.

Core competencies

Consumer 1st mindset & approach; Data user, believer in forward looking analytics, performance driven; Innovative, open, and curious to continuously learn & improve; Ability to balance long-term strategic priorities with short-term business needs; Strong communicator and storyteller; Business focused and relish problem-solving; Agile mindset, flexibility to adapt to constantly changing business needs and environment.

Experience

Marketing professional w/ background in consumer healthcare; Proven success in growing FMCH and or FMCG brands; Financial and P&L acumen; Proficient ability to read and interpret market data (IPSOS, IQVIA, Nielsen, Euromonitor).

Qualification

Bachelor’s degree in science / Business.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

Diversity und Inklusion sind in den Grundwerten von Sanofi verankert und spiegeln sich in unserer Arbeitsweise wider. Wir respektieren die Vielfalt unserer Belegschaft in Hinsicht auf ihre Herkunft, Erfahrungen und Lebensweisen. Wir erkennen die Bereicherung, die diese Vielfalt birgt, und fördern Inklusion sowie eine Arbeitsumgebung, in der diese Unterschiede sich weiter entwickeln können, zur Stärkung des Lebens unserer Mitarbeiter, Patienten und Kunden.