Brand Management General Manager

Who we are

Abdul Latif Jameel is a diversified business of independent entities that include automotive distribution, auto parts manufacturing, financial services, renewable energy, environmental services, health, land and real estate development, logistics, electronics retailing and media services.

Established in 1945, Abdul Latif Jameel has dual headquarters in Jeddah, Saudi Arabia and Dubai, United Arab Emirates, and currently has operations in 30 countries employing approximately 11,000 people from more than 40 nationalities.

The term Abdul Latif Jameel refers broadly to several distinct, separate and independent legal entities. It is not itself a corporate entity, association or conglomerate run by an overarching parent company but merely refers to a group of distinct and wholly separate legal entities that are collectively referred to as Abdul Latif Jameel.

Main Job Responsibilities:

1. Achievement of top-line results by Brand: volume, share, gross profit, gross margin.
2. Leads all product/pricing/volume planning for future products less than 24 months from launch and current models (Product Strategy & Planning Dept leads for products more than 24 months from launch).
3. Achievement of key Purchase Funnel, Brand Health, and Guest Loyalty metrics. Guest Advocate to ensure Guest wants and needs are understood and reflected in all Marketing decisions and plans.
4. Marketing Strategy and Marketing Mix management (details covered under Key Activities below). Responsible for cradle to grave brand management of each Sport Utility Vehicle (CV).
5. Leads monthly Tactical Marketing/Sales Planning process to create tactical marketing actions.
6. Provides product information required by Channels to support product training, product presentations and Point of Sale.
7. Briefs IMC and Agency on all required Communications activities (ATL, BTL, events, digital). Review all CV group communications before approval by Director.
8. Coordinating the performance management process with different departments to ensure consistency across the organization and advise the line manager on the performance rating distribution statistics.
9. Leads ALJ-wide Launch Coordination for new/updated models.
10. Develops and proposes annual volume and share. Develops and proposes annual Budget volume, share and gross profit. Develops and proposes annual Pricing strategy.
11. Develops Positioning and Strategy for each nameplate. Creates and executes annual Brand Plan by CV.
12. Collects data from numerous external and internal sources to identify and monitor competitor activity, consumer trends and CV group performance.
13. Develops Guest retention plans and promotions specific to CV.
14. Manage, mentor, and develop associates and ensure they are provided opportunities for development and that career paths and succession plans are charted out through a Succession/Progression Development Interventions.

Required Qualification:

Bachelor's degree in Marketing.

At least 3 years' experience in Automotive, or 5 years Marketing experience in another industry.