B2B Growth marketeer (Egypt)

This is a remote position.

Responsibilities:

• B2B Focused Strategy: Leverage your B2B marketing experience to develop tailored outreach strategies, including cold email campaigns, that resonate with professional audiences.
• Audience Segmentation: Utilize data analytics to segment and target audiences effectively, ensuring personalized marketing messages.
• Hubspot Integration: Manage and optimize lead tracking and reporting within Hubspot, ensuring seamless integration between marketing and sales efforts.
• Data Analysis and Optimization: Track campaign performance using tools like Google Analytics and Hubspot, adjusting strategies to maximize ROI.
• Content Creation: Develop engaging and persuasive copy for digital campaigns, email outreach, and marketing materials, tailored to the exhibit and B2B industries.
• Analyzing HubSpot Data: Measure campaign performance and improve marketing strategies.
• Creating and Managing Workflows: Oversee email campaigns and lead nurturing processes within HubSpot.
• Cross-functional Collaboration: Work closely with the content, design, and development teams to ensure cohesive and effective marketing campaigns.
• Collaborating with Sales Team: Align marketing strategies with business objectives and sales targets.

Who You Are:

• You focus on the goal, not just the execution. You have a track record of solving business problems using marketing as a primary tool.
• You’re a scrappy problem solver, driving big results for the business without significant spending.
• You would describe yourself as a numbers person, comfortable in spreadsheets and experienced in building a marketing engine.
• You have experience managing a growth marketing experimentation program, consistently running experiments and measuring results.
• You’ve run growth marketing or been part of a small growth marketing team at a B2B startup. If you lack direct experience, you can convincingly demonstrate your fit for the role.

Requirements:

• Proven experience in exhibit marketing or B2B marketing is strongly preferred.
• 3–5 years of experience managing B2B activities across marketing channels.
• Proficiency with Hubspot and familiarity with CRM integrations.
• Data-driven: Proficient with analytics tools (e.g., Google Analytics, Power-Bi) for KPI tracking and experienced in testing and optimization (A/B, multivariate testing).
• Exceptional written and verbal communication skills, with a talent for crafting engaging marketing messages.
• Creative problem solver with expertise in scaling and optimizing growth efforts.
• Extensive experience in HubSpot administration, including CMS website development and lead management.