B2B Growth Manager

Position: B2B Growth Manager (with Strong Digital Marketing Focus)

Location: Saudi Arabia

Employment Type: Full-Time

Reports To: Group CIO

Overview

You will be responsible for driving exponential growth in B2B leads across multiple service-based companies in our portfolio (e.g., construction, digital marketing agency, events, and executive search). A key part of this role is planning and executing digital marketing campaigns tailored to B2B audiences, complemented by telesales, on-ground events, and other channels. The ideal candidate is a strategic thinker with hands-on expertise in digital advertising, content strategy, marketing analytics, and lead management—combined with strong B2B sales acumen.

Your goal is to deliver a 10x pipeline for each business unit, leveraging multi-channel marketing, CRM management, and cross-functional collaboration with our finance, operations, and technical teams.

Key Responsibilities

1. Lead Generation Strategy & Planning
   • Develop a comprehensive B2B growth roadmap that integrates digital marketing, telesales, and on-ground activities, ensuring each portfolio company meets its pipeline targets.
   • Identify key digital channels (LinkedIn, Google Ads, industry platforms) to reach high-value prospects, and create campaign timelines aligned with each company’s objectives.
2. Digital Marketing Execution
   • Campaign Management: Plan and execute B2B-oriented digital campaigns (LinkedIn Ads, Google PPC, retargeting, email marketing) to generate qualified leads.
   • Content & SEO: Oversee the creation or curation of high-value B2B content (whitepapers, case studies, blog posts) that attract and nurture leads through the funnel.
   • Analytics & Optimization: Track campaign performance (CPC, CTR, CPL, ROI), run A/B tests, and regularly optimize targeting, messaging, and budget allocation for maximum impact.
3. Telesales & On-Ground Events
   • Telesales Coordination: Manage or outsource call center teams/freelance telemarketers, providing call scripts, prospect lists, and performance benchmarks.
   • Trade Shows & Conferences: Identify and coordinate participation in relevant B2B events; set up lead-capture systems and post-event follow-up processes.
4. CRM Ownership & Pipeline Management
   • Select, implement, or optimize a unified CRM (e.g., HubSpot, Salesforce, Pipedrive) to centralize leads from digital channels, telesales, and in-person events.
   • Define lead qualification criteria (MQLs/SQLs), pipeline stages, and manage hand-offs to subject-matter experts for each subsidiary (e.g., construction project managers, recruitment consultants).
5. Collaboration & Coordination
   • Work closely with each company’s marketing or operations teams to localize messaging and adapt digital strategies to different industries.
   • Partner with Finance / Operations for budgeting, forecasting, and ROI tracking of campaigns.
   • Collaborate with executive leadership to align campaigns with broader organizational goals, including funding milestones or new product/service launches.
6. Performance Measurement & Reporting
   • Set and monitor KPIs: lead volume, lead-to-opportunity conversion, cost per lead (CPL), digital ad ROI, and influenced revenue.
   • Provide weekly or monthly dashboards to senior leadership, highlighting campaign insights, growth trends, and recommended adjustments.
7. Proposal & Contract Coordination
   • Standardize sales collateral, proposals, and contract templates across the portfolio (in partnership with legal or ops) to speed up deal cycles.
   • Ensure timely and consistent follow-up on all digital-generated leads, proposals, and RFPs.
8. Team Building & Outsourcing
   • If growth targets exceed current capacity, hire or manage additional digital marketers, agencies, or junior sales coordinators under your guidance.
   • Coach internal teams on B2B digital marketing best practices, lead nurturing, and CRM usage.
9. Market Intelligence & Expansion
   • Continuously research industry trends, competitor strategies, and emerging digital marketing tools/techniques.
   • Make data-driven recommendations to explore new channels, refine messaging, or expand into new markets.

Qualifications & Skills

1. Education & Experience
   • Bachelor’s degree in Marketing, Business, or related field (Master’s/MBA is a plus).
   • 5+ years of experience in B2B digital marketing or growth roles (agency or multi-sector experience is highly desirable).
   • Proven track record of significantly scaling a B2B sales/marketing pipeline (experience with a 10x target is a plus).
2. Digital Marketing Expertise
   • Hands-on experience with LinkedIn Ads, Google Ads, SEO, email marketing, and marketing automation platforms (Marketo, HubSpot, etc.).
   • Strong grasp of funnel metrics (CPL, CPA, MQL to SQL conversions) and analytics (Google Analytics, LinkedIn Campaign Manager).
   • Proficient in A/B testing, remarketing, and account-based marketing (ABM) strategies.
3. B2B Sales & Telesales Knowledge
   • Understanding of B2B sales cycles, lead qualification methods, and consultative selling approaches.
   • Experience creating telesales scripts and managing outsourced or in-house telemarketing teams.
4. CRM & Automation Tool Proficiency
   • Familiarity with CRM systems (HubSpot, Salesforce, Pipedrive) for lead and pipeline tracking.
   • Ability to set up marketing automation workflows for lead nurturing and scoring.
5. Strategic Mindset + Execution
   • Capable of building long-term digital marketing strategies while also handling day-to-day optimizations.
   • Comfortable working in a fast-paced, multi-project environment, adapting quickly based on data and market feedback.
6. Communication & Collaboration
   • Excellent verbal and written communication; able to craft compelling messaging tailored to diverse B2B audiences.
   • Strong stakeholder management skills; proven track record of presenting to C-level executives or boards.
   • Team player who can effectively coordinate with finance, operations, and marketing peers across multiple subsidiaries.
7. Results-Oriented
   • Analytical and data-driven; focuses on clear KPIs and ROI.
   • Self-motivated and goal-driven, thrives on meeting or exceeding aggressive growth targets.