Assistant Brand Manager

Company Description

AMS Baeshen & Co., home to the renowned “Rabea” tea brand, is a leading name in the FMCG sector with a legacy spanning over 100 years. Based in Jeddah, Saudi Arabia, the company is proud to operate the largest tea manufacturing facility in the Kingdom and the region’s only dedicated tea laboratory. AMSB is recognized for its commitment to innovation, quality, and modern operational practices, making it a top choice for professionals across disciplines.

Job Description

We are seeking a passionate and driven Assistant Brand Manager to join our high-performing Marketing team. The ideal candidate will bring creativity, strategic thinking, and hands-on experience within the FMCG industry. This role is essential in supporting brand growth, ensuring consistent market messaging, and executing initiatives that strengthen our competitive position and customer engagement.

Key Responsibilities

1. Support the development and execution of marketing plans to drive brand awareness, market share, and consumer loyalty.
2. Coordinate with cross-functional teams (sales, trade marketing, product development, and supply chain) to ensure brand strategies are implemented seamlessly.
3. Monitor brand performance through sales data analysis, market trends, and competitor activity, and provide actionable insights.
4. Assist in the development and rollout of promotional campaigns, packaging innovations, and product launches.
5. Maintain and manage brand budgets, ensuring efficient use of resources and ROI tracking.
6. Collaborate with creative and media agencies to deliver compelling and consistent brand messaging across channels.
7. Ensure all branding activities align with regulatory requirements and corporate guidelines.
8. Participate in consumer research initiatives to gather insights and translate them into brand opportunities.

Key Skills & Qualifications

1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. 2–4 years of experience in brand management or marketing within an FMCG environment.
3. Solid understanding of consumer behavior, retail marketing, and branding principles.
4. Proficiency in Microsoft Office; experience with Retail Audit Analysis, or similar data tools is a plus.
5. Excellent communication skills in English.
6. Creative thinker with strong analytical skills and a proactive approach to problem-solving.
7. Ability to manage multiple projects and deadlines in a fast-paced setting.