Marketing Director Rare Disease

We are partnering with an innovative biotech company focused on transformative therapies for rare diseases. As the company prepares to launch its first commercial product, we are seeking a passionate and strategic Marketing Director to lead the German market entry.

This is a critical and high-impact role for a commercially astute marketer who thrives in launch settings and can shape strategy, build capabilities, and execute with precision. The ideal candidate will have a strong understanding of rare diseases, excellent cross-functional leadership skills, and a deep knowledge of the German pharmaceutical market.

Key Responsibilities:

Launch Leadership:

• Lead the development and execution of the launch strategy for Germany, ensuring alignment with global and European brand strategies.
• Localize global marketing materials and campaigns to meet the specific needs of German healthcare professionals, patients, and stakeholders.
• Develop and manage the German launch roadmap, including pre-launch readiness, go-to-market plans, and post-launch optimization.

Brand Strategy & Execution:

• Build and execute the local brand plan, including positioning, messaging, customer segmentation, and channel mix.
• Own development and deployment of promotional materials across digital and traditional channels.
• Manage relationships with creative agencies, digital vendors, and other marketing partners.

Stakeholder Engagement:

• Collaborate with Medical Affairs, Market Access, and Sales to ensure aligned communication strategies.
• Support KOL engagement and advisory boards to gain insights that inform brand strategy.
• Develop and implement patient-centric marketing strategies, including disease awareness and education initiatives.

Market Insights & Performance Tracking:

• Gather actionable insights from customers, competitors, and the marketplace to shape ongoing strategy.
• Monitor brand performance and marketing KPIs to assess effectiveness and inform course correction as needed.
• Act as a key commercial leader within the German affiliate, with potential to build and lead a small local marketing team as the business grows.
• Represent the German market perspective to regional and global teams.

Requirements:

• Proven track record in pharmaceutical/biotech marketing, with launch experience essential—ideally in rare disease or specialty care.
• Deep understanding of the German healthcare landscape, including regulatory, reimbursement, and customer environment.
• Strategic thinker with strong executional capabilities and entrepreneurial mindset.
• Ability to work in a fast-paced, evolving environment with a high degree of autonomy.
• Excellent cross-functional and cross-cultural collaboration skills.
• Fluent in German and English.

What We Offer:

• Opportunity to lead a first-in-class product launch and shape the future of rare disease care in Germany.
• A mission-driven company culture focused on innovation, impact, and patient outcomes.
• Competitive compensation package, including bonus and equity.
• Hybrid working flexibility with German field and office presence.

Seniority level

Director

Employment type

Full-time

Job function

Marketing

Industries

Biotechnology Research and Pharmaceutical Manufacturing