BlackBerry QNX- Senior Manager, Product Marketing (Industrial Sector)

At BlackBerry QNX, we're at the forefront of revolutionizing industrial sectors with our software solutions tailored for applications in medical devices, robots, and beyond. We're committed to supporting the rapid evolution of industrial landscapes by providing innovative solutions.

Are you the person we are looking for?

At BlackBerry QNX, we are a global leader in providing foundational software solutions for the automotive industry in the embedded systems space. Today, we are actively expanding our horizons to industrial sectors such as medical devices, industrial automation, and control. We are seeking a candidate who not only possesses a deep understanding of industrial sectors but also demonstrates specialized subject matter knowledge in at least one of our focus industries, such as medical devices, industrial automation, and control. This expertise will be crucial in effectively identifying market opportunities, understanding customer needs, and driving strategic positioning for QNX products within these specialized industries.

With a strong foothold in automotive technology, we're committed to establishing BlackBerry QNX as a leading force in industrial innovation.

Are you a dynamic marketer with a passion for pioneering new frontiers in technology? Join us at BlackBerry QNX as we embark on an exciting journey to expand our business beyond automotive into industrial sectors. As a Senior Product Marketing Manager, you'll play a pivotal role in driving strategic positioning for QNX products, emphasizing their benefits and overall value, and ensuring strong product adoption engagement. Leveraging our leadership in automotive technology, you'll lead the charge in creating mindshare for QNX across industrial sectors like medical devices and industrial automation and control. With significant experience in industrial sectors, your seasoned perspective and proven track record in strategic positioning and value proposition development will be instrumental. Come be a part of our innovative journey as we shape the future of industrial technology.

You will:

1. Lead strategic positioning of QNX portfolio within industrial sectors, defining buyer personas and value propositions.
2. Focus on understanding customer pain points and requirements to tailor messaging and value propositions accordingly, ensuring alignment with customer needs and enhancing product adoption and engagement.
3. Develop and execute go-to-market strategies collaboratively with various stakeholders in the marketing team.
4. Create impactful marketing content, including presentations, brochures, blogs, videos, and studies tailored for industrial audiences.
5. Conduct detailed market and audience analysis to develop competitive intelligence within industrial sectors.
6. Collaborate cross-functionally with engineering, product management, and sales teams to support customer presentations and address inquiries effectively.

You will have:

• Specialization in industrial sectors such as medical devices, industrial automation, and control.
• Demonstrated expertise in strategic positioning and value proposition development within industrial markets.
• Proven track record in product marketing and content creation tailored for industrial customers.
• Ability to distill technical documentation into compelling stories tailored to different industrial audiences.
• Strong collaboration and communication skills across multiple stakeholders in industrial sectors.
• Experience working with global sales teams and executive leadership within industrial environments.
• Excellent project management skills and ability to prioritize tasks effectively.
• Creative problem-solving abilities and adaptability to industrial contexts.
• Marketing experience coupled with a technical/engineering background is a plus.

Interested in hearing more? Then we would love to hear from you.