Senior Marketing Manager

aicoustics is a Berlin-based startup pioneering Generative Audio AI technology for speech enhancement. We're on a mission to redefine how people experience speech quality and intelligibility in real-time communication and media content serving millions of users across diverse verticals. Our approach goes beyond noise suppression, crafting listening experiences that set new industry standards.

We are looking for a dynamic and creative Marketing Lead to join our fast-growing team. As the Marketing Lead, you will be responsible for shaping and executing marketing strategies that increase brand awareness, drive customer acquisition, and position aicoustics as a global leader in the audio enhancement industry. You will work closely with the product and sales teams to create compelling marketing campaigns that resonate with our target markets.

Tasks

• Develop and Execute Marketing Strategies: Craft and implement comprehensive marketing strategies that align with our business goals and enhance our brand presence in the audio technology industry.
• Lead Marketing Campaigns: Oversee all marketing campaigns from conception to execution, ensuring they meet the needs of our target audience and maximize ROI.
• Content Management & Strategy: Manage content across various channels (website, email, blog, social media) while coordinating freelance copywriters. Develop a content calendar and apply data-driven insights to optimize engagement.
• SEO & Website Optimization: Continuously improve SEO performance and manage an external SEO specialist to enhance online visibility and drive organic traffic.
• Customer Success Stories: Generate compelling success stories and testimonials from customers to build trust and credibility.
• Trade Fair & Event Preparation: Assist in organizing and preparing for trade fairs and industry events to showcase our technology.
• Technology Demonstrations: Enable users to experience our audio enhancement technology through engaging samples and interactive content.
• Performance Marketing Management: Manage, track and analyze performance marketing campaigns in collaboration with external agencies and freelancers to optimize ROI.
• Thought Leadership & PR: Establish aicoustics as a thought leader on LinkedIn by managing an external LinkedIn creator. Oversee PR initiatives and press-related tasks to strengthen brand authority.
• Product & Feature Launches: Develop marketing strategies for the successful promotion of new features and products.
• Data-Driven Marketing Approach: Leverage analytics to evaluate and continuously improve all marketing activities.

Requirements

• Proven Experience: At least 5 years of marketing experience with a significant portion spent in a leadership role within a startup environment.
• Industry Experience: Previous experience in marketing audio products or similar technology-driven goods is highly desirable.
• Strategic Thinking & Execution: Ability to develop strategic marketing plans that align with business objectives and drive market growth with a focus on content strategy, SEO, and performance marketing.
• Analytical & Data-Driven Approach: Strong analytical skills to track marketing performance, optimize campaigns, and identify trends. Experience in managing marketing analytics tools is a plus.
• Content & Social Media Expertise: Experience managing content across multiple channels, working with freelance writers, and establishing brand presence through thought leadership (e.g., LinkedIn).
• SEO & Performance Marketing: Familiarity with SEO best practices and experience managing freelancers/agencies for performance marketing and SEO optimization.
• Communication & Storytelling: Strong ability to craft compelling success stories, testimonials, and PR initiatives that resonate with the target audience.
• Flexibility & Creativity: Must be adaptable and innovative, capable of thinking outside the box and adjusting strategies to a fast-changing startup environment.
• Event & PR Management: Experience in organizing trade fairs, industry events, and PR activities to enhance brand visibility.
• Education: A bachelor's degree in Marketing, Business Administration, or a related field is preferred.

If you are ready to lead the charge in revolutionizing the audio experience and drive our startup to new heights, we would love to hear from you. Apply today to join the aicoustics team as our new Marketing Lead!