Marketing Strategy Manager

A top tier investment management house is currently seeking a dynamic Manager - Marketing Strategy to oversee and execute marketing initiatives across Switzerland, Germany, and Austria.

As a key member of the regional marketing team, the Manager – Marketing Strategy will drive the development and delivery of impactful marketing plans to elevate brand awareness and the firm’s reputation in the investment management industry.

Key Responsibilities of the Manager – Marketing Strategy:

• Lead the creation and execution of marketing plans aimed at enhancing brand visibility and product adoption in wealth and institutional channels.
• Collaborate with client-facing teams to promote the firm's investment capabilities, products, and services across the DACH region.
• Manage and develop a junior member of the team.
• Conduct market research and competitor analysis to gather insights that will inform business development efforts.
• Oversee the creation of targeted content and digital campaigns, including email marketing, events, PR, and media outreach, to support brand positioning and drive engagement.
• Develop strategic messaging tailored to the region.
• Maintain an effective budget and resource allocation.
• Use data and analytics to measure the effectiveness of campaigns.
• Work with PR and corporate communications teams to ensure consistent messaging and effective implementation across channels.
• Adapt global marketing campaigns for local relevance.

The Manager – Marketing Strategy will meet the following credentials:

• Minimum 5 years’ experience in wealth management and intermediary marketing, specifically in the investment management sector.
• Proven track record in developing and executing channel marketing strategies in the DACH region.
• Strong communication and presentation skills.
• Hands-on person with excellent project management skills.
• A passion for elevating marketing strategies and embracing new trends.
• In-depth understanding of the regulatory environment and market dynamics in Switzerland, Germany, and Austria.
• Fluent in both German and English (written and spoken).

This is a unique opportunity to make a significant impact within a high-performing team. The Manager – Marketing Strategy will play a pivotal role in shaping the future of the firm’s marketing efforts across a key European region.

The firm offers a collaborative company culture, clear career progression, and competitive employee benefits.

If you believe your experience aligns with the criteria, please apply with your CV.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Art/Creative, and Advertising

Industries

Financial Services, Investment Management, and Investment Banking