PR Specialist Lifestyle

Giorgio Armani S.p.A.
The Armani Group is a leading company in the fashion and luxury sector, with more than 8,000 employees. Its three core brands – Giorgio Armani, Emporio Armani and A|X Armani Exchange – are active in many countries all over the world. With origins firmly rooted in Italy, but also with a cosmopolitan vision and culture, the company has grown since it was founded in 1975, expanding its offer from clothes and accessories to cosmetics, fragrances, eyewear, watches, jewellery, and furniture and furnishing accessories. Today, therefore, as well as being well known in the area of fashion, the Armani Group is also renowned in the sectors of interior design, food and beverage, and hotels and resorts. Giorgio Armani has created a style that has, with remarkable consistency, continued to explore countless variations and possibilities over the years. It expresses a precise vision down to the most minute detail: a way of being and presenting oneself, certainly incorporating clothing and accessories, but also including gestures, ways, behaviours and attitudes; a style that goes beyond the sum of its parts, and well beyond what one wears. Convinced that ethics and aesthetics must coincide, Giorgio Armani expresses fundamental and enduring values his clothes. He does so by creating timeless pieces that, enhanced by precious materials and artisanal craftwork, resist the whim of fleeting trends with their pure and essential design.

Context and Purpose of the jobWithin the PR Department, you will join the Lifestyle PR team which focuses on various facets of Armani Group such as Armani/Casa, Armani/Dolci, Armani/Fiori, Armani/Hotels & Resort.
You will be involved in different aspects of communication and brand image maintenance, having the chance to be part of the team that coordinates the global lifestyle communication.

Responsibilities

• Manage and coordinate press offices, or communication contacts, at worldwide level
• Plan, draft and send press releases
• Manage direct relations with the Italian design press, the international press, journalists and freelancers
• Maintain relationships with press and bloggers, update the mailing list dedicated to lifestyle contacts, organize appointments and meetings to evaluate collaborations and opportunities
• Manage the sending of samples to the press and food & lifestyle bloggers
• Monitor editorial outputs and prepare related reports
• Manage budget and SAP order/invoice entry
• Analyze various market scenarios to suggest brand promotion actions and brand awareness in line with business strategies

Requirements

• At least 1 year of experience in similar role
• Master's Degree
• Fluency in both Italian and English
• Strong written and verbal communication skills
• Excellent communication and organizational skills, positive and flexible attitude, attention to detail

We promote diversity and inclusion in all forms, within a collaborative environment where your talent can flourish in the pursuit of a common goal: yours and our growth.