Growth Hacker

Company Overview: Collective Minds is a leading innovator in medical imaging collaboration, providing a global SaaS B2B platform that enables seamless clinical collaboration, education, and research. We cater to the healthcare and pharmaceutical industries, where trust and long-term relationships are paramount. Our average sales cycle spans approximately six months.

Role Overview: We seek a dynamic and results-driven Growth Marketer to join our team. The ideal candidate will have a proven track record in developing and executing marketing strategies that drive business growth. This individual will play a critical role in our marketing, product, and sales teams, focusing on funnel analysis and leveraging data to optimize our go-to-market strategies.

Responsibilities

• Develop and execute comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention.
• Drive collaboration across teams (marketing, SDR, product, sales, customer success) to align and execute growth hacking initiatives towards business goals.
• Analyze and interpret data to inform marketing strategies, identify growth opportunities, and measure performance.
• Optimize marketing funnels to improve lead conversion rates and reduce customer acquisition costs.
• Implement multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising.
• Conduct A/B testing and other experiments to improve marketing effectiveness continuously.
• Monitor industry trends and competitor activities to identify new growth opportunities.

Skills & qualifications

• 5+ years of experience in growth hacking
• Strong analytical skills with the ability to derive insights from complex datasets.
• Hands-on experience with multiple SEO and SEM strategies.
• Understanding of customer journey mapping and customer experience optimization.
• Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Semrush).
• Experience with Data Analytics methods and tools (e.g. AWS RedShift, PowerBI)
• Proven track record of developing and executing successful growth hacking strategies.
• Excellent communication and collaboration skills for an international, multi-cultural environment.
• Ability to self-start and drive a highly collaborative environment in a fast-paced and sometimes ambiguous start-up environment.
• Familiarity with the sales cycles in B2B SaaS environments.
• Proficiency in English

Extra points

• Background within the “high trust” B2B SaaS, healthcare, or pharmaceutical sectors.
• Experience in medical imaging or related fields.
• Collect, organize, and analyze large volumes of structured and unstructured data.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and measure the effectiveness of various initiatives.
• Proficiency in data visualization tools.