Associate Director, Consumer Insights (Qualitative Research - FMCG)

Job Description

This position plays a significant role in connecting our teams to our clients, driving change with insights and measurable global impact.

At NIQ, our Associate Director (AD)'s are known as trusted partners to their clients and industry experts to their colleagues.

Your insights will influence decisions for some of today’s leading global companies.

RESPONSIBILITIES

Client Management

• Manage and develop a client servicing team to ensure prompt delivery of research services to internal and external clients, within the parameters of set objectives and performance indicators.
• Independently manage Qualitative research projects.
• Forge and develop sustained relationships with clients through consistent and visible demonstration of the Company’s competitive strengths.
• Drive client value by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests.
• Liaise with other business units in order to add value to the client through integrated, value-added reports.

Team Development

• Help develop and enhance in-house capabilities, especially in moderation of Focus Groups / In-Depth Interviews through active personal engagement (moderation) and training/development of Team Members.
• Actively train team members and develop their capabilities on current and emerging research trends.

Sales, Marketing and Business Imperatives

• Be part of the business development process by providing consultative knowledge and domain knowledge expertise.
• Showcasing NIQ’s thought leadership, value propositions and expertise in qualitative research.
• Ensuring the commercial and financial viability of projects undertaken.
• Understand the basic commercial and financial implications of projects undertaken.
• Assume leadership of key Business Process Improvement initiatives that may be assigned, in accordance with broad business goals/direction.

Qualifications

• Bachelor Degree is required.
• 6+ years of proven research experience in Qualitative Research across diverse categories such as FMCG, Telecoms, Finance, etc and with at least 4 years of moderation experience.
• A firm advocate of client - centricity and consultative approach.
• Expert knowledge of qualitative research techniques and methodologies (including but not limiting to focus groups, in-depth interviews, ethnography, and observations).
• Strong presentation and workshop facilitation experience is essential.
• Able to articulate valuable insights into powerful and impactful reports.
• An attitude of the doer and passionate about making a difference.
• Experience and exposure to behavioral research, semiotics and/or design thinking will be advantageous.
• Proficient in Microsoft Excel & Powerpoint.
• Excellent written & verbal communication skills in English, Cantonese and Mandarin.

Our Benefits

• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning.
• Employee-Assistance-Program (EAP).

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com.

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:NIQ News Center.