Marketing Manager - PwC

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Internal Firm Services - Other

Management Level

Manager

Job Description & Summary

A career in Marketing and Communications. The potential candidate will be responsible for creating and implementing the Qatar Marketing Strategy, including carrying out marketing activities to support the brand identity and positioning of PwC Middle East in the Qatar market. Ensuring local development of thought leadership and regional marketing activities and connecting with the wider Marketing & Communications team to address the firm’s priority areas of focus. You will support sales efforts through marketing publications and collateral on business topics most relevant to the LoS/Industry/Proposition.

Primary Duties And Responsibilities

1. Act as a key Marketing resource and liaison to the Qatar office, building cross-functional relationships and collaborating with teams to define partnership goals and objectives.
2. Deliver impactful and innovative marketing campaigns for Qatar, including compelling marketing collateral, presentations, case studies, whitepapers, and website content.
3. Deliver quality thought leadership to clients, publications, and collateral on business topics most relevant to them and support brand positioning.
4. Follow and communicate the brand of PwC Middle East and Strategy& in the Qatar market, adhering to corporate brand identity standards.
5. Manage all events, sponsorships, and conferences held in Qatar.
6. Work with the Events team to professionalize and deliver high-quality events.
7. Collaborate with the Creative Design Centre and agencies on contracted creative production.
8. Coordinate with the PR & External Communications team on participation in marketing events, industry forums, and conferences in the region, ensuring collaboration with the social media team.
9. Work with the Business Development team to incorporate relevant market trends and insights.
10. Measure the effectiveness of marketing campaigns and produce regular return on investment analytics.
11. Drive demand generation activities through effective marketing campaigns, including email marketing, webinars, events, and digital advertising.
12. Develop compelling content for various channels, such as blog posts, whitepapers, case studies, and social media.
13. Responsible for people management, including nurturing talent, coaching, and counseling.
14. Monitor and analyze market and competitor activities to identify opportunities and recommend strategic actions to increase market share.
15. Embrace digital tools and improve processes.
16. Establish a healthy work environment.

Ideal Candidates Will Have The Following Attributes

Education

Degree in Marketing or a related field.

Overall Experience

+7 years experience in the Marketing field.

Specific Experience

Proven track record in a marketing function; +2 years experience in the professional services industry is an advantage.

Knowledge and Skills

• Excellent written and verbal communication skills.
• Clear understanding of marketing principles and a problem-solving approach.
• Strong analytical mindset and ability to interpret data and market research.
• Strong project management skills and ability to prioritize multiple projects.
• Familiarity with partner marketing tactics, funnel creation, lead generation, and digital marketing tools, platforms, and techniques.

Language

Fluency in spoken and written English; Arabic is an advantage.

Marketing & Communications

1. Support the Qatar Marketing & Communications Manager to achieve the marketing goals and profile objectives of the country office.
2. Support in the implementation of the Qatar marketing plan.
3. Develop clear and impactful copy for thought leadership publications, marketing materials, articles, blog posts, and event invitations.
4. Assist with events, sponsorships, and conferences held in Qatar.
5. Assist in the marketing material production process, working closely with designers, printers, and other third-party suppliers.
6. Assist in writing internal and external marketing communications to support marketing campaigns.
7. Support in the development of monthly reports and industry-related market research.
8. Assist with setting up all marketing meetings and calls.
9. Abide by and follow the brand of PwC Middle East and ensure that all work is aligned to the overall corporate brand identity.
10. Proactively build strong relationships with internal and external stakeholders.