Marketing and Sales Coordinator

Bachelor of Business Administration(Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Marketing and Sales Coordinator

Full-time | Reports to: Head of Marketing and Admissions

Sherborne Qatar is seeking an enthusiastic and results-driven Marketing and Sales Coordinator to join our dynamic team. This full-time role sits at the intersection of sales and marketing, with a primary focus on converting prospective enquiries into applications while supporting the execution of the school’s broader marketing strategy.

The ideal candidate will be a persuasive, people-oriented communicator, capable of building strong relationships with prospective parents and guiding them through the admissions journey with professionalism, empathy, and warmth.

Equally important is a flair for digital storytelling, capturing meaningful moments from school life through video and photography and translating them into engaging content across platforms.

Key Responsibilities

Sales and Admissions (approx. 70%)

1. Follow up with leads generated through marketing activities and convert them into applications via phone, WhatsApp, email, and in-person communication.
2. Maintain accurate records in the CRM system, ensuring all interactions are properly tracked and categorised.
3. Re-engage dormant leads and route them through nurturing or retargeting workflows.
4. Coordinate closely with front-of-house teams to ensure a seamless transition from enquiry to school visit.
5. Participate in team meetings, contribute to FAQs and messaging improvements, and share insights to refine the overall marketing and admissions process.

Marketing Execution (approx. 30%)

1. Support the planning and coordination of school events, including Open Days, parent tours, and community initiatives.
2. Assist with the production of school publications such as the Shirburnian, Welcome Packs, Candidate Briefs, and Executive Team bios.
3. Ensure brand consistency and quality across all materials, coordinating with design, content, and print vendors.
4. Help implement the annual marketing strategy and ensure marketing materials, the website, and other brand touchpoints are regularly reviewed and updated.
5. Track marketing budgets, performance dashboards, and team tasks to ensure effective execution.

Social Media and Digital Content

1. Work with the marketing team to plan and manage social media content calendars, draft social media captions and support digital campaigns.
2. Capture candid photos and short-form videos of events, school life, and pupil achievements.
3. Liaise with the photographer, videographer, and external digital agency to deliver timely and engaging content.
4. Use basic photo/video editing tools to prepare content for digital platforms.

Reporting and Insights

1. Support the Head of Marketing and Admissions in compiling reports on campaign effectiveness, conversion performance, and engagement metrics.
2. Track leads and monitor parent interactions using the CRM and other data tools.
3. Flag common trends or issues that can inform content planning and marketing strategy.

Person Specification

1. Bachelor's degree in Marketing, Communications, Business, or a related field.
2. Minimum of 3 years of experience in sales, customer service, or a marketing role preferably in a school or service-oriented environment.
3. Excellent English language verbal and written communication skills with the ability to adapt messaging for different audiences and channels.
4. Highly personable and persuasive, with strong relationship-building skills.
5. Experience in content planning or social media management.
6. Basic skills in photography, videography, and editing.
7. Strong organisational skills and the ability to manage multiple priorities simultaneously.
8. Proficiency in Microsoft Office and familiarity with CRM tools.
9. A self-starter who thrives in a fast-paced, collaborative environment.
10. Knowledge of British curriculum schools.

If you are passionate about education, enjoy connecting with people, and have a strong eye for both strategy and storytelling, we would love to hear from you.