PL - Marketing Specialist

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About BYD:

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions, BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About the Department:

We are looking for a hands-on marketing passionate individual to become our Marketing Specialist who is a Polish and English speaker joining our BYD team based in Warsaw. It is a very exciting time to join our team as we are a fast-paced global company in the startup phase in the Polish market. The position will play an important role in supporting the growth of the Passenger Car business in the Polish market.

The Marketing Specialist will report directly to the Marketing Manager and collaborate with the PR team. They will be responsible for supporting the execution of all product and brand activities for BYD in Poland.

Key Responsibilities:

• Content Development: create and adapt marketing materials, including brochures, presentations, social media content, email campaigns, and website updates, including ad hoc translation and text localization.
• Event Coordination: support the planning and execution of events, trade shows, and product launches to engage customers and showcase new models.
• POS Material Management: manage the stock of POS (Point of Sale) materials, including inventory control, logistics coordination, and ensuring timely availability of materials for events and campaigns.
• Digital Marketing: support online advertising campaigns (Google Ads, social media platforms), SEO efforts, and website performance to maximize reach and engagement.
• Reporting and performance analysis: track, report and present on the effectiveness of marketing efforts to recommend improvements for future initiatives.
• Collaboration: work closely with the PR team, sales teams, BYD Dealers, and external agencies to ensure consistent messaging and successful campaign execution.
• Budget Management: assist in managing the marketing budget, ensuring cost efficiency and maximum ROI on campaigns.
• Monitor BYD activities as well as Dealers activities and competitors.
• Be a brand ambassador, a solid team player, and work always with the customer in mind.

Key Results:

• Execution of management metrics.
• Timely delivery of the projects.
• Monitoring of the activities.

Your profile:

• University Degree in Marketing or commercial disciplines.
• 2-3 years experience in a marketing department.
• Experience in the Automotive industry is an advantage.
• Excellent Digital Tools knowledge.
• Customer-oriented mindset.
• Excellent communications and interpersonal skills.
• Able to prioritize and work proactively with efficient time management skills.
• Resilient and open-minded.
• Results-oriented with a hands-on approach, motivated to get results.

We Offer:

• Competitive remuneration based on performance and experience.
• Opportunities for department and company-wide team building events.
• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

Location: Poland

Type of Employment: Full-time

Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Motor Vehicle Manufacturing