Country Brand Lead (Rare Disease)

Country Brand Lead, Rare Disease

Country Brand Lead, Rare Disease

Location: Poland - Warsaw

Time Type: Full-time

Posted On: Yesterday

POSITION SUMMARY

Own Brand Strategy for the market. Define and Drive Country Specific Brand Strategy for Rare Disease. Drive Rare Disease products growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in the country.

RESPONSIBILITIES

• Provide local insights and brand feedback to Managers.
• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand.
• Select best-fitting modules from Global Content; translate and trans-create brand materials, as needed.
• Manage local agencies for trans-creation (budget, scope, timing, and quality of project).
• Forecast brand performance and track progress towards target.
• Allocate and execute in-country brand budget.
• Cross-functional brand leadership – across Field Force, Account Management, Medical, Legal, Regulatory, etc.
• Train Field Force on product positioning and prioritization.
• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes.
• Serve as a mentor for more junior marketing positions.

QUALIFICATIONS

• 5-10 years of marketing experience.
• Bachelor’s Degree; master’s degree or MBA desired.
• Marketing, Customer and Competitor Insight.
• Marketing Execution.
• Strategic and Operational Business/Marketing Planning.
• Data analysis, interpretation and communications.
• Performance and Program Metrics.
• Exceptional interpersonal skills.
• Exceptional collaboration/negotiation.
• Exceptional prioritization.
• Vendor management.
• Proficiency in Polish as well as English.

Work Location Assignment: Hybrid.

Purpose

Breakthroughs that change patients' lives... At Pfizer, we are a patient-centric company, guided by our four values: courage, joy, equity, and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company-wide digital transformation strategy. We are leading the way in adopting new data, modelling, and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work-life harmony, attracts talent, and enables everyone to be their best working self. Let’s start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports, and empowers our employees.

Disability Inclusion

Our mission is unleashing the power of all our people and we are proud to be a disability-inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!