Digital Marketing Specialist - Mobile Apps

Job type: Onsite - Full Time, from (Monday - Friday, 09:00AM To 06:00PM)

Job location: I-10/3 Islamabad

Experience Required: 03 - 04 Years.

What You'll Be Doing:

1. Develop and execute digital marketing strategies to drive app downloads and user engagement.
2. Manage and optimize campaigns across Google Ads, Facebook Ads, Apple Search Ads, and other paid media channels.
3. Conduct ASO (App Store Optimization) to enhance app visibility and rankings.
4. Leverage analytics tools (Google Analytics, Firebase, etc.) to track key performance metrics and optimize marketing efforts.
5. Work closely with the design and content team to create engaging ad creatives and landing pages.
6. Run A/B testing for ad creatives, messaging, and user acquisition campaigns.
7. Stay updated with the latest mobile marketing trends and industry best practices.

What We’re Looking For:

1. Proven experience in digital marketing, specifically for mobile apps.
2. Hands-on experience with paid advertising (Google Ads, Facebook Ads, TikTok Ads, etc.).
3. Strong knowledge of ASO techniques and strategies.
4. Experience with app analytics tools (Firebase, Adjust, Appsflyer, etc.).
5. Creative mindset with data-driven decision-making skills.
6. Excellent communication and teamwork skills.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries: IT Services and IT Consulting