Digital Marketing Operations

About the job Digital Marketing Operations

Experience Requirements:

• 2+ years of experience in digital marketing or marketing operations.
• Hands-on experience with Google Ads, Google Analytics, Meta Ads, and Hootsuite.
• Experience working in a multinational corporation or a regional marketing operations team.

Education Requirements:

• Bachelors degree in Marketing, Business, Information Technology, or a related field.
• Certifications in Google Ads, Google Analytics, or other relevant digital marketing certifications.

Role Specifications:

Marketing Tools Deployment and Onboarding:

• Assist in the deployment and onboarding of marketing tools in the APAC region.
• Ensure proper maintenance and governance of these tools.

Access Management:

• Manage access requests for different marketing tools.
• Resolve access issues by coordinating with the Global Service Desk (GSD).

Platform Usage and Training Audits:

• Conduct audits on platform usage and training adherence.
• Provide support to ensure compliance and optimal use of the platforms.

Google Ads and Google Analytics Support:

• Create, update, and troubleshoot conversion events in Google Ads and Google Analytics.

Performance Reporting:

• Collate marketing performance reports from Meta Ads, Google Ads, and Google Analytics.
• Compile social media performance reports from Hootsuite and native platforms.

Social Media Management:

• Connect and reconnect social media accounts on Hootsuite as needed.

User Guide Preparation:

• Develop and maintain user guides for various marketing tools.

Skills Requirements:

• Proficiency in managing and troubleshooting conversion tracking in Google Ads and Google Analytics.
• Ability to collate and interpret performance data from various marketing platforms.
• Familiarity with social media management tools, particularly Hootsuite.