Marketing Specialist 20k_30k

Job brief :

Shopee (https://shopee.ph/powbacon ) Lazada ( https://www.lazada.com.ph/shop/petzoo-one/)

Assist the product marketing team to perform work tasks. Depending on the project, there will be social media management, short video planning, advertising planning, Internet celebrity cooperation, SEO articles, member analysis and other work items.

1. Maintain social media, post community topics _Facebook (petzoo.ph), and maintain fan interaction.
2. Contact window for digital advertising and word-of-mouth companies, execution progress tracking and monitoring results
3. Data/traffic tracking and analysis tool applications (such as: Google analytics 4, GSC)
4. Basic SEO concepts and actual implementation of natural traffic optimization (writing experience required)
5. Negotiate with internet celebrities, bloggers, and cross-industry partners to develop cooperation opportunities.
6. Plan and execute digital projects and manage digital content assets.

Responsibilities

• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization,advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned

Requirements and skills

• Proven experience as marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• BSc/BA in marketing, communications or equivalent