Marketing Communications Manager

Position Level: HOD
Reports to: Director of Sales & Marketing

Our client, an internationally acclaimed ultra-luxury resort and a frontrunner in the wellness and hospitality industry, is on the lookout for a seasoned Marketing Communication Manager. This role is based in a remote area of Oman and will be responsible for planning and executing brand communication and activation marketing plans within the assigned budget. The role involves exploring and proposing new marketing tools in line with brand guidelines, image, and strategies to maximize brand awareness and drive sales.

Requirements:

• Degree in Hospitality, Marketing, Journalism or communications
• More than five years of experience in progressive marketing and communications roles in ultra-luxury resort brands.
• Experienced in writing and editing proposals and publications.
• Strong (written and verbal) communication skills.
• Proficiency in digital marketing, including SEO, SEM, social media, email marketing, and web analytics.
• High proficiency in branding and PR strategies.
• Familiar with different forms of marketing channels, social networking and digital marketing platforms.
• Exceptional project management and organizational skills.
• Strong analytical and strategic thinking abilities.
• Work experience in a remote location is a plus.

Responsibilities:

• Prepare public relations budget with Director of Sales and Marketing and manage in pursuance of public relations campaign.
  
• Create executive innovative public relations and publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its spa, restaurants, services, and hosts.
• Ensure that all hotel promotions are in keeping with brand image and reflect the highest level of professionalism in content and presentation.
• Be responsible for directing and assisting the General Manager with all crisis communications as it pertains to the media and external/internal guests during any hotel emergency or safety situation.
• Serve as a spokesperson for the media. Provide timely and accurate responses when queried.
• Stay abreast of news; launch proactive communications plan internally and share externally.
• Maintain professional relationships with media and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information.
• Act as an advisory to management by tracking public attitudes and making the general manager aware of the possible consequences of prospective decisions.
• Use technology and manage social media platforms effectively to communicate and influence throughout the organization.
• Control website content and quality.
• File monthly reports and inform the team of planned events and developments that could be of media value.
• Ensure proper use of corporate identity on printed, promotional and display materials and produce and distribute media releases and advisories.
• Ensure media kits and other Public Relations material originating from the resort is appropriate, error-free and complements the brand.
• Manage an effective database and execute the organization of all on-property and off-property promotions (F&B events, chef appearances, spa promotions).
• Maintain image files (photos, slides, digital) of the property.
• Integrate into the hotels overall marketing & communications plan and parallel the primary revenue objectives of the hotel/resort.
• Ensure that every communications action should strive to impact the resort's revenue objectives and be directed towards a specific goal.
• Instill a cost-focused philosophy through training and education.