Xiaohongshu Content Strategist/Writer

Full time

About 24 hours ago, from Jobstreet Malaysia

Hashmeta was founded in 2012 and has successfully assisted over 1,000 local brands and 20,000 regional advertisers in achieving their digital marketing objectives by fusing creative content strategy with intelligent targeting. With an experienced team of in-house digital marketers, we are now one of Asia’s fastest-growing digital marketing companies.

In the last decade, Hashmeta has evolved into a full-suite martech company — bolstering the agency business with proprietary products that work hand in hand for a differentiated business model. Our products include Skoolopedia – an education platform; StarNgage – an influencer marketplace; ShopperBoard – a fashion shopping app; ShopperCliq – a social commerce app; and our most recent launch, the Hashmeta Academy where we nurture the next generation of digital marketers.

Headquartered in Singapore, Hashmeta has offices in Malaysia, Thailand, Indonesia, Vietnam, and China.

JOB RESPONSIBILITIES

• Responsible for the content of the official accounts of Xiaohongshu clients, extracting key hot spots based on XHS traffic trends and integrating them into content strategy and output;
• Independently output popular content and organize copywriting topic selection meetings and brainstorming meetings.
• Responsible for the overall execution of Xiaohongshu marketing projects for brand customers, optimizing and reviewing content published by KOLs, and controlling the overall content direction;
• Responsible for writing brand briefs, including but not limited to brand communication manuscripts, posters, soft articles, hot topics, etc.;

JOB REQUIREMENTS

• Applicants with a bachelor’s degree or above with priority given to majors in Chinese, advertising, journalism and marketing;
• A high level of Chinese proficiency is a must;
• 2 years or more of working experience in content writing or marketing positions. Applicants with working experience in advertising companies are preferred;
• Those who have successfully created popular notes, videos, and articles will be given priority; candidates with own social media management experience will be given priority;
• Have a strong sense of responsibility, ability to withstand pressure, copywriting skills, good aesthetics, proactive communication, and willingness to accept challenges.