UX & Digital Content Writer

This position reports to Head of Performance & Analytics

Job Overview:

1. You will conceptualise and create best-in-class clutter-breaking and category-defying digital content, copy, and marketing output.
2. You will formulate and execute brand and tactical content, copy, and campaigns based on robust data and well-articulated strategy.
3. You will be working in collaboration with the digital, comms, and retail marketing teams to identify short, medium, and long-term initiatives to drive the growth of the Retail Fibre-To-The Home (FTTH) business.
4. Your work will engage across the entire acquisition value chain and journey, integrating input from the marketing, performance & analytics, comms, digital, and product teams.

Work Life:

1. As a trusted custodian focused on creating impactful branded content and copy, you will live, breathe, and grow the Time brand from strength to strength.
2. In your challenging yet fulfilling day-to-day, you will:
1. Directly conceptualise and create strategic digital content and copy to ensure successful delivery against business goals and commercial intent.
2. Be deeply entrenched in the creative process with an intoxicating mix of brand storytelling, cultural insights, data, and just good old creativity.
3. Devise content and copy that deliver on long-term brand building and CX enhancement as well as short-term performance and conversion.
4. Create multiple versions of copy that drive acquisition and conversion of traffic to our direct digital channels (website, app, telesales, field sales).
5. Develop copy and content that maximises SEO as well as organic traffic to the Time website.
6. Reinforce our brand promise of being ‘Malaysia’s Most Helpful Brand’ and ensure both our tone of voice, corporate identity, and our brand values are accurately represented at every single customer journey touchpoint and piece of branded content.
7. Be the “voice of the consumer”, this will be key in creating copy and content that deliver game-changing impact with sustainable, long-term competitive advantage.

Requirements:

1. 5+ years’ experience in a diverse set of consumer-facing environments.
2. Significant experience in communicating and working with cross-functional and multi-disciplinary teams.
3. Prior experience in creative copywriting, UI / UX writing, comms, or copy-based marketing. Telco & tech industry experience is favourable but not essential.
4. Commercial savviness along with executional cadence and a laser eye for detail.
5. Strong understanding of market and customer dynamics coupled with the ability to translate them into compelling and persuasive copy and content.
6. Strong influencing and collaboration skills – able to inspire people at multiple levels, demonstrates capability to operate in cross-functional teams.
7. Empathetic team player who is able to communicate clearly and articulately.
8. Persistent and resilient growth mindset.
9. Challenger mentality with a relentless willingness to defy the status quo and counter category norms – to zig when the world zags.

What you get:

1. Cool and innovative work environment
2. Work-life balance and our working hours are flexible
3. We are too cool for ties. Smart casual is our game!
4. We care about you and your family’s health and wellbeing
5. Learning and growth opportunity
6. We have an indoor slide and a cafe! How fun is that?!
7. Free car park within the company compound

*Only shortlisted candidates will be notified. So, make your CV as fun and interesting as possible!