Trade Operation, National Manager

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Responsibilities:

• Lead and supervise KAPE team (Supervisor) to execute the planned promotions and campaigns in designated key accounts. This includes maintaining product on-shelf availability, product hygiene, planogram maintenance, promotion display setup, and promotion price updates.
• On-site outlet support including visiting outlets and organizing training for the KAPE team (Sales & Merchandisers).
• Ensure execution excellence in key account channel distribution for new product launches (planogram & in-store visibility).
• Practice vigilance on competitors' activities and provide insights and findings.
• Build effective relationships with retail partners, branches, principals, etc.

Category Management:

• Lead and supervise the Assistant Category Manager role for the development and implementation of Category Management services to designated Principals.
• Analyze retailer scan data/sell-in data/consumer research data and provide insights.
• Conduct category reviews with the assigned retailers and principals and recommend strategies to enhance category growth.
• Provide space management services and advise as a point of contact for retail customers.
• Collaborate with Sales branches on planogram implementation.
• Monitor, update, and audit approved planograms for trade.
• Be aware of and have a strong understanding of competitors' activities and distribution.

Trade Analysis:

• Lead and supervise trade analysts on KAPE tracking and reporting, analysis of internal sales data, update Key Accounts promotion expenses, and promotion bulletin tracking.
• Update and generate key accounts promotion execution tracking report and KAFR outlet servicing KPI report and share with all parties.
• Update and analyze BI report (Tableau) and provide insights (topline) for management review.
• Analyze and evaluate reports on market share, product penetration, and competitor performance. Identify gaps and potential issues.
• Update and review with Customer Development team on Key Accounts promotion expenses tracking, service level tracking, and weekly promotion bulletin tracking.
• Lead and supervise Admin and Sales Analyst roles on updating, analyzing, and reviewing internal sales data (dashboard & sales report), stock forecasts, and agency promotion claims.
• Update and prepare sales performance presentations for management review.
• Update, analyze, and correct stock forecasts to provide up-to-date information to the Customer Development team. Conduct KA chains forecast accuracy review.
• Conduct timely price discount claims from Principal on all KA promotions on a monthly basis. Consolidate all KA claims on a yearly basis.

Others:

Handling any other relevant tasks as assigned.

Requirements:

• Possesses a minimum of a Diploma/Degree in Business Studies or equivalent.
• More than 10 years of related experience in Sales Operation/Category Management with a proven track record in the FMCG industry.
• Proficient in MS Office applications.
• Proficient in using Space Management Software by Nielsen.
• Possesses strong analytical skills with good business acumen, able to translate insights into action plans that deliver business growth.
• Must be willing to work in Cyberjaya.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a National Manager?

Manufacturing, Transport & Logistics - 1,001-5,000 employees.

Lam Soon is a household name in South East Asia, known for its quality products and strong brand management skills. With strong brands and an extensive sales & distribution network, it is recognized as a major Fast Moving Consumer Goods (FMCG) player. From its beginnings, it has grown steadily over the years and today, it has operations in Singapore, Malaysia, Thailand, and Vietnam.

Lam Soon Group business activities comprise of plantation/milling, refining of cooking oil to the manufacturing of margarine, specialty fats, soap, detergent, and oleochemicals. Our products are manufactured to the highest international standards including ISO 9002, ISO 14001, GMP (Good Manufacturing Practice), and HACCP (Hazard Analysis Critical Control Points) awarded to its factories in Malaysia and Thailand. Besides our own brands, Lam Soon also provides contract manufacturing services, especially for soap.

Through its many FMCG brands, Lam Soon has cultivated a brand identity that focuses on such characteristics as integrity, trustworthiness, friendliness, and approachability. We are continuously rejuvenating our brand portfolio and introducing new line extensions of the highest quality and attractive packaging design in response to evolving consumer trends.

As part of our commitment to progress and business growth, we would like to invite mature, highly motivated, committed, and results-oriented professionals to join us.