Trade Marketing & PR Manager

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Trade Marketing & PR Manager

Apply locations Bangsar South time type Full time posted on Posted 6 Days Ago job requisition id JR08732

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES:

What you will do:

Responsibilities :

Trade Marketing & Industry Positioning

• Develop and execute B2B trade marketing campaigns to enhance the company's reputation among advertisers and media buyers.

• Position the company as a thought leader in the media and advertising industry through strategic marketing efforts.

• Ensure consistent brand messaging and positioning across all trade marketing materials.

• Work with the sales and business development teams to create compelling marketing collateral, case studies, and sales decks.

Public Relations & Corporate Communications

• Develop and manage PR strategies to increase the company's visibility in trade media, industry publications, and conferences.

• Build and maintain strong relationships with journalists, editors, and key media contacts in the advertising and media industry.

• Craft press releases, opinion pieces, and industry reports to highlight the company's expertise and innovations.

• Act as the company spokesperson when required, ensuring strong and positive media representation.

Industry Events & Sponsorships

• Plan and execute trade events, sponsorships, and industry networking opportunities to elevate brand presence.

• Manage the company's participation in advertising and media industry conferences, awards, and trade expos.

• Organize client engagement events, thought leadership panels, and speaking opportunities for company executives.

• Work closely with internal teams to develop presentation materials, keynote speeches, and event branding.

Marketing Communications & Content Strategy

• Create B2B marketing content, including whitepapers, blog posts, newsletters, and thought leadership pieces.

• Develop case studies and success stories showcasing campaign effectiveness and industry expertise.

• Work with the digital marketing team to enhance the company's LinkedIn and B2B digital presence.

• Ensure all marketing and PR materials are aligned with company messaging, positioning, and business goals.

Stakeholder Collaboration & Internal Support

• Work closely with the sales and business teams to support lead generation and client retention efforts.

• Collaborate with product and campaign teams to market new advertising solutions and services effectively.

• Manage relationships with agencies, creative partners, and external vendors to execute trade marketing campaigns.

• Monitor market trends, competitor activities, and industry developments, providing strategic recommendations.

REQUIREMENTS:

Who you are:

• 5-8 years of experience in B2B marketing, trade marketing, corporate communications, or PR.

• Strong experience in advertising, media, or digital marketing industries preferred.

• Proven track record in executing successful trade marketing and PR strategies.

• Strong writing and content creation skills for PR, press releases, and thought leadership articles.

• Experience in event planning, sponsorships, and industry networking.

• Strong stakeholder management, negotiation, and relationship-building skills.

• Ability to work with media, agencies, and industry bodies to enhance brand visibility.

• Proficiency in marketing tools, CRM, digital advertising, and social media (LinkedIn, trade platforms, etc.).