Trade Marketing Manager

Hunters International Sdn Bhd
Subang Jaya
MYR 100,000 - 150,000
Job description

About the Company

Our client is the fastest-growing Korean convenience store chain and they are looking for a dynamic individual to join their team as Trade Marketing Manager.

Job Responsibilities

In-Store Promotional Campaigns

  • Develop and execute in-store promotions, sales events, and seasonal campaigns to boost foot traffic and drive sales.
  • Coordinate and manage promotional activities, including product launches, sales events, discount offers, and customer loyalty programs.
  • Ensure that promotions are aligned with overall brand strategy and corporate marketing initiatives.
  • Frequent visits to retail locations for hands-on execution and monitoring of campaigns.

Strategic Partnership Development

  • Research and identify potential partners (brands, local businesses, influencers, etc.) that align with the stores target audience and brand values.
  • Negotiate partnership terms, including co-branding opportunities, joint events, product collaborations, or influencer endorsements.
  • Design joint campaigns with partners, utilizing both in-store and digital marketing channels to drive customer engagement.

Customer Engagement & Experience

  • Develop strategies to engage customers and create memorable in-store experiences (e.g., product demonstrations, sampling, or exclusive in-store events).
  • Ensure promotional activities are customer-centric and enhance the overall shopping experience.

Sales & Foot Traffic Analysis

  • Monitor and analyze sales performance, foot traffic, and the success of in-store promotions using KPIs and sales data.
  • Provide regular reports to senior management, including recommendations for improvements based on data-driven insights.

Collaboration with Store Teams

  • Work closely with store managers, sales teams, and staff to ensure smooth execution of promotional activities and campaigns.
  • Train and brief store teams on new promotions, ensuring they understand the objectives and are equipped to engage customers effectively.
  • Collaborate with the store operations team to optimize store layout and flow during promotional periods.

Cross-Functional Team Coordination

  • Work closely with the marketing, sales, and operations teams to ensure that promotional strategies are aligned and executed consistently across all channels.
  • Collaborate with the product development or sourcing teams to ensure availability of promotional items and stock levels.
  • Coordinate with external vendors and suppliers for promotional materials, POS displays, and other marketing collateral.

Vendor & Supplier Coordination

  • Liaise with external suppliers and vendors to source promotional materials, point-of-sale (POS) displays, and other necessary items.
  • Negotiate and coordinate promotional support from external partners when necessary (e.g., sampling, product demonstrations, or giveaways).

Budget Management

  • Oversee the promotional budget, ensuring that activities are cost-effective and provide a measurable return on investment (ROI).
  • Monitor and manage spending within the allocated budget for each promotional campaign.

Market Research and Trend Monitoring

  • Stay updated on current retail trends, competitor promotions, and customer preferences to inform the development of new in-store promotional strategies.
  • Conduct market research to understand customer needs and desires, ensuring that promotions remain relevant and attractive.

Job Requirements

  • Bachelor's degree in Marketing, Business, Retail Management or a related field.
  • Minimum of 5-8 years of experience in retail marketing, promotions, or event management, or a related role, preferably within the convenience store or retail industry.
  • Strong understanding of retail trends, consumer behavior, and in-store marketing best practices with the ability to drive sales.
  • Excellent project management, organizational, and communication skills.
  • Ability to work collaboratively with cross-functional teams, store operations, and external vendors.
  • Creative, detail-oriented, and results-driven with a strong focus on customer engagement.
  • Proficient in Microsoft Office (Excel, Word, Powerpoint), knowledge of retail analytics tools is a plus.

Remuneration

  • MYR 8,000 - MYR 10,000

Consultant in charge

  • Kah Wai| 012 233 3162| kahwai.neoh@hunters-in.com
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