Trade Marketing Executive

Job Responsibilities

• Assist in planning and executing Trade Marketing strategies in alignment with Marketing and Sales to maximize category potential.
• Support business and budget planning activities for assigned categories.
• Conduct category performance analysis using market and product data to identify opportunities for growth.
• Assist in conducting shopper research and New Product Introduction (NPI) initiatives.
• Support the development of channel strategies with differentiated promotions to attract consumers.
• Help in preparing planogram proposals, display formats, and Point of Sale Materials (POSM).
• Assist in creating trade decks, NPI, and trade plan presentations for the sales team.
• Monitor competitor activities, support post-campaign analysis, and assist in trade investment and account profitability planning.
• Support the implementation of sell-in and sell-out, distribution, and merchandising strategies.
• Collaborate on annual customer business plans and contribute ideas for sustainable growth.
• Work with the Supply Chain team to support stock requirement forecasts based on market trends and sales data.

Job Requirements

• A minimum of a bachelor's degree is required for the position.
• Minimum 1-2 years of Trade Marketing or Key Account Management in FMCG environment. However, fresh Graduate is encouraged to apply.
• Well-versed in retail sales environment and its dynamics.
• Strong Interpersonal and Analytical skills with basic research knowledge.
• Good presentation and communication skills, able to support the sales team to liaise with the customer as necessary.
• Strong strategic development and analytical skill with experience in data analysis.
• Basic financial knowledge for decision making.
• Able to multi-tasking and work cross functionally.